Salesforce

MAY 9, 2024

In today’s highly competitive consumer goods (CG) industry, success often hinges on the strength of your relationships with key accounts. Effective key account management isn’t just a tactic, it’s a vital strategy for achieving profitable growth. But what sets your key account managers (KAMs) apart from your competitors’?

Account management 52

Account management Finance Promote Cross-sell 52

SalesHandy

JULY 12, 2022

If you are selling to the wrong individuals, then your sales team will most likely struggle to connect with them and their pain points. It makes use of account-based marketing, which focuses on selling to targeted accounts that align your products/services’ capabilities with the needs of the customers.

Customers 59

Customers Cross-sell Represent Contract 59

SBI

OCTOBER 28, 2019

With Whitespace+, users are provided increased clarity within key accounts, which makes cross-selling and up-selling easier by showing product penetration, competitors in play and future potential. Contacts+ helps users assess the strength of account relationships through the monitoring of email interaction activity.

Cross-sell 20

Cross-sell Contact Strategize Relationship Management 20

Partners in Excellence

OCTOBER 29, 2015

Likewise manufacturing could be process, discrete, consumer products, electronica components, automotive, aerospace, basic materials, technology, medical devices, and on and on and on. Customer Solution Maturity: Geoffrey Moore, in Crossing The Chasm , popularized a version of customer maturity as outlined in the diagram below.

Manufacturing 91

Manufacturing Cross-sell Territory Finance 91

Hubspot

JANUARY 14, 2015

The bag of stuff that I had to sell kept getting bigger. "By By the end of my run there, search had starting taking off and I was selling a bunch of it to advertisers and agencies. Over time, the communications became more interesting and challenging to me than the technology. Follow @BurrowsMichelle.

Healthcare 73

Healthcare Hospitality Finance Consult 73

SalesLoft

DECEMBER 19, 2023

Get the best from every player with a revenue workflow platform One of the advantages of workflow technology is its capacity to slash the administrative burden that bogs things down. The solution, then, is not just layering another piece of technology on top of an already bloated tech stack. And that’s just the sell side.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Territory Legal 52

PandaDoc

MAY 24, 2023

Before we zero in on the important qualities of a sales enablement manager, we need to wrap our heads around the very definition of this role. We all seem to know what sales managers, account managers, and business development managers do — but who in the world is a sales enablement manager?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Appointment Legal 52

The Lost Book of Sales

JULY 12, 2021

It's one of those books that you have to read if you work in sales or technology. Technology Adoption Lifecycle. Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. Tips on whole product management.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Salesforce

APRIL 20, 2023

They have a clearly articulated purpose of driving a business or technology outcome. They are discoverable, accessible, and manageable. They represent the “nouns and verbs,” or the “vocabulary” of your business. They often represent the verbs of your business vocabulary.

Transportation 52

Transportation E-commerce Represent Start-ups 52

Sales Hacker

NOVEMBER 16, 2021

WordStream is designed to make DIY PPC management easier and more streamlined. It allows marketers and sales teams to create, manage, monitor, and optimize PPC campaigns from one dashboard. It offers time-saving alerts, workflow tools, and a cross-platform reporting dashboard. Key features: Agency management options.

Lead generation 110

Lead generation Price Campaign Cross-sell 110

Heinz Marketing

JANUARY 13, 2022

And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams. How the marketing, sales and customer/account management teams work together is also critical to success. Target Account Precision. Who do you sell to?

B2B 135

B2B Objectives and Key Results Campaign Cross-sell 135

Sales Hacker

OCTOBER 7, 2021

You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Anita Nielsen is a best-selling author and sales performance coach. Best-selling author of Embrace Your Edge, Hang is a global speaker on sales, leadership, and diversity & inclusion in the workplace. Anita Nielsen.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Lead Fuze

DECEMBER 2, 2021

The Data Points Effective Account Targeting Strategy. There is a new way of selling and marketing that we call Account-Based Everything (ABE). It is important to have a plan for account selection, and that starts with good data. .” Technology enables us to be laser-focused. This happened 28% of the time.

Technique 52

Technique Technology Technology Cross-sell 52

ConversionXL

MARCH 20, 2019

Choosing the right account-based marketing software can be a messy process. Some companies sell relevant software but not explicitly for ABM. Whether you need certain tools depends on the scale of your program or your target accounts. Demandbase’s costs place it in the 96th percentile for “Marketing Account Management” software.

Real Estate 117

Real Estate Campaign B2B Contact 117

Heinz Marketing

AUGUST 27, 2018

This week Norman Behar , Founder & Managing Director at Sales Readiness Group joins us as we focus on content and best practices in this episode called, Training & Professional Development for your Sales Managers: New Best Practices from Norman Behar. There’s more sales enablement technology than ever before.

Pipeline 49

Pipeline Objectives and Key Results Sales Inside sales 49

Hubspot

APRIL 8, 2019

Paying for 360 also gives you access to dedicated support, including your own account manager. It represents a company. One organization can encompass multiple GA accounts. Each row underneath that represents the activity in that day, week, or month (in this example, we’re looking at month.). It’s not cheap.

Referrals 101

Referrals Follow-up Start-ups Conversion 101

Sales Hacker

OCTOBER 21, 2019

My advisor said the idea was great but that it wouldn’t work unless I learned how to sell. However, my plans changed once I discovered the unique challenges of selling. I’d have to say it’s either SNAP Selling or More Sales Less Time. . SNAP Selling focuses on how to deal with today’s overwhelmed buyers. Andrea Johnson.

Sales 90

Sales Up-sell Start-ups Cross-sell 90

Cience

FEBRUARY 21, 2020

How to Write Email Copy that Sells. According to the Marketing Agency Growth Report by Hubspot, 39% of marketing agencies representatives are not confident about their ability to generate new leads. LinkedIn Sales Navigator It’s an essential tool for lead research and social selling. How to Write Email Copy that Sells.

Campaign 79

Campaign B2B Objectives and Key Results Contact 79

SaaStr

SEPTEMBER 13, 2019

Matt has nearly two decades of senior leadership experience in sales and customer growth, specifically for technology companies with customers around the world including Bazaarvoice, CityVoice and Rackspace. We see support functions cropping up, CS operations functions, sometimes account management, services become important.

Engineering 11

Engineering Objectives and Key Results Strategic planning Strategize 11