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Instagram Ads on Reels now available to more marketers

Search Engine Land

Get the daily newsletter search marketers rely on. Since its launch, Ads on Reels has witnessed rapid growth, with people re-sharing them more than 2 billion times a day – a number that has doubled over the last six months. To help businesses reach new customers and drive performance that matters we are expanding Ads on Reels.

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3 New Ways Marketing Cloud Helps You Succeed With AI

Salesforce

We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. At Dreamforce, I announced the newest Marketing Cloud releases that will help you not only focus on more big-picture ideas, but help you build lasting customer relationships. Let’s take a deeper look.

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5 Online Business Marketing Ideas To Explode Your Revenue

ClickFunnels

You also need to figure out how to get the attention of your dream customers. Today we are going to look at five powerful online business marketing ideas that can help you do that. Here’s What You Need To Do Before You Start Marketing Your Online Business. You offer the customer a more expensive and more valuable product.

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PepsiCo’s strategies for marketing via online games and esports

Martech

PepsiCo has a vast portfolio of beverages and foods, and Paul Mascali, PepsiCo’s head of gaming and esports, has put together a multipronged marketing strategy to connect the right products with the right customers in the right game environments. “In-game In-game advertising is a highly-engaged instance,” said Mascali.

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This day in search marketing history: March 11

Search Engine Land

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” Google launches marketer-friendly Google Ads API query builder 2019: The interface made it easy to build queries for reporting.

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YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

Advertisers only pay for TrueView ads when viewers watch or interact with their ad (for example, by clicking on a call-to-action), and videos can be easily customized to share a variety of content. These actions help advertisers better understand the full value of their video ad spend and where to allocate budget to increase results.

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This day in search marketing history: January 20

Search Engine Land

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. “Ask SEOmoz Launches Open Site Explorer, A Competitor (Replacement?) Report: Google Leads U.S.