Search Engine Land

JUNE 8, 2023

Amazon is reportedly planning to launch ads on its Prime Video streaming service. Why we care: Both Netflix and Disney launched ad tiers to their streaming services last year. Currently, the company sells the majority of ads to retailers looking to promote products on Amazon’s search results. having made $9.5 having made $9.5

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Search Engine Land

JUNE 22, 2023

You should write new blogs and evergreen content that reflects your current customer demand. Offsite promotion Building a strong site is great, but don’t forget about the value of how the rest of the internet views your site. Slowing down between launches or redesigns will put you at a disadvantage.

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Search Engine Land

JANUARY 5, 2023

Microsoft has just announced Store Ads to promote desktop apps on Windows 10 and 11 devices on desktops. When you create the ad on the Microsoft Advertising Platform, you can see it in the Microsoft Store, allowing your customers to click, download, and then start using your app. The Microsoft Store in action. Dig deeper.

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Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. Canva’s platform for businesses, Visual Suite, was launched 18 months ago. The post How Canva is approaching B2B customers with AI-powered tools appeared first on MarTech.

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Martech

SEPTEMBER 26, 2022

Retailers like Macy’s and Old Navy have gotten their feet wet in the metaverse, reaching a subset of their broad audience who likes to delve in virtual promotions and NFTs. It’s about meeting customers where they are online,” said Justin Breton, brand experiences and strategic partnerships director for Walmart, in an interview with MarTech.

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Martech

FEBRUARY 4, 2022

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. Luxury brand Balmain recently teamed up with Mattel’s iconic Barbie to promote a new clothing line and to auction off Balmain x Barbie NFTs. Processing.Please wait.

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Martech

JUNE 5, 2023

Demand generation and acceleration platform Integrate has announced the forthcoming launch of a new app, Mobile Connect, helping B2B marketers gather lead data on the move, especially at third-party events. This will promote rapid reporting around the effect of ads on achieving campaign goals. Display ads pacing dashboard. Get MarTech!

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Martech

JUNE 8, 2022

The NFT cloud, currently in closed pilot, will let brands securely (and with no coding required) mint, manage and sell non-fungible tokens within the Salesforce Customer 360 platform. The post Salesforce launches pilot NFT cloud appeared first on MarTech. NFTs for Commerce. New to marketing cloud. New to marketing cloud.

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Martech

AUGUST 9, 2022

Conversational commerce platform Attentive has launched a new text-to-buy solution built with Shopify’s Shop Pay payments tool. Customers can now buy directly when in an SMS conversation with a brand. Customers then can make those purchases seamlessly in the text. What it does. Why we care. Processing.Please wait.

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Salesforce

AUGUST 18, 2021

The competition for customer attention is hotter than ever. Eighty-four percent of marketers surveyed in our latest State of Marketing report said customer expectations are changing their digital strategies. Sales promotions give potential customers an additional reason to consider doing business with you and your company.

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Search Engine Land

AUGUST 3, 2023

The supermarket giant will soon show customers targeted ads from third parties on screens in self-checkout lanes. Brands interested in purchasing this ad space will be able to choose regions or specific stores in which to promote their campaigns. Walmart is expanding its digital advertising offering in stores. Why we care.

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Martech

DECEMBER 21, 2023

Dig deeper: How to make your ‘ideal customer profile’ more ideal Empathetic acknowledgment requires having responsive communication channels, engaging in personalized outreach that precedes conversations about your offer, and maintaining an active presence in areas where your audience shows up each week. Get MarTech! In your inbox.

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Martech

AUGUST 25, 2022

But metaverse activations aren’t just about reaching specific game audiences, they’re about a new generation of cross-promotion. The post IHeartMedia launches metaverse hub iHeartLand in Fortnite appeared first on MarTech. State Farm Park in iHeartLand. Image: IHeartMedia.

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Lead Fuze

JUNE 26, 2023

Launching a successful marketing agency can be a daunting yet rewarding endeavor. You’ll learn about identifying your target market, balancing workload while setting up your business, and effective self-promotion strategies. The Power of Buyer Personas Buyer personas are detailed descriptions of your ideal customer.

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Search Engine Land

MARCH 22, 2023

Instagram collaborated with brands like Starz to experiment with a unique ad format, streamlining the process for businesses to announce, remind, and inform users about upcoming events or launches that may pique their interest. They plan to launch this placement globally in the coming months. Availability. How it works. Why we care.

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Hubspot

APRIL 13, 2021

Well, event promotion is similar. If you put on an event but don't promote it, will it even happen? Without promotion, you probably won't get any attendees because no one will know it's happening. While event promotion is simple in theory, actually planning a successful marketing strategy and promotion plan is not.

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Martech

FEBRUARY 23, 2023

Toyota has launched an AR experience for U.S. Last year Acura had a campaign on Decentraland featuring a virtual showroom and NFT promotion. The post Toyota launches AR experience to support 2023 Crown appeared first on MarTech. car buyers interested in the latest model of the Toyota Crown. Get MarTech! In your inbox.

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Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. There are several underlying causes behind this, from lack of preparation to failure to meet the needs of customers. So, how do you ensure your product launch bears fruit? Congratulations!

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ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

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Salesforce

OCTOBER 11, 2022

.” Those are among a handful of common refrains I hear from sales leaders these days — many of whom are on the hook for promoting efficient growth, even as we face an economic recession. The following are a few strategies I’ve seen my customers use to meet the challenge: 1. The solution?

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Sales Hacker

OCTOBER 14, 2021

This happened largely thanks to our launches on Product Hunt, a community to share and discover the next “big things” in tech. If you successfully launch on Product Hunt, you can get new subscribers, partners, and customers. What gains we earned from launching on Product Hunt. How to launch on Product Hunt.

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SaaStr

MAY 23, 2023

Whether you’re part of a startup ready to enter the market or working at an established business ready to launch a new product, it’s critical to understand how to approach your target audience. But simply sending out a few press releases isn’t enough –– you need a strategy to reach customers and prospects.

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Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. This might not seem like a big issue.

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Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company.

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Search Engine Land

JANUARY 9, 2023

They can then create shopping campaigns to promote product catalogs and track campaign performance, without leaving the BigCommerce Control Panel. Changes can be made in real time to status, budgets and bids while having access to a personalized tips dashboard and customer support to get better results. How it works. Why we care.

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Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company.

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Meeting Customers Cold Call Territory 93

Veloxy

JUNE 7, 2021

Email marketing might be an effective way to promote your business. In other words, if you want to make an impact, you’ve got to craft an email that stands out from everything else in your customer’s inbox. The phrase “a personal note” conveys the sense of something essential and personal instead of promotional.

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Hubspot

MARCH 25, 2020

There are few times more exciting in a company than during a product launch. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful? Internal Product Launch Email. Here's an outline of an internal product launch email. What is it?

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Martech

APRIL 13, 2022

When marketers promote an app, Luna Search Ads improves discovery by helping determine the best keywords to use and how to manage them in Apple Search Ads. The post IronSource launches new ad platform for app-focused mobile campaigns appeared first on MarTech. What it does. Get the daily newsletter digital marketers rely on.

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Martech

MARCH 7, 2022

Foresight research allows you to get quick feedback about what your customers want right now,” Feedback Loop CEO Rob Holland said. “It The new blue website launched on February 14, 2022. On the heels of the website’s success, Feedback Loop launched a content syndication program. That’s the one they launched.

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ConversionXL

SEPTEMBER 11, 2019

Poor promotion. If you can promote your webinar the right way, you can gobble up more viewers and increase conversions. Email is the primary promotion channel for most webinars—not just for initial sign-up but for pre- and post-webinar reminders, and everything in between. Customer onboarding sets new users up for success.

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ClickFunnels

SEPTEMBER 28, 2021

It’s important to understand the difference between traditional marketing and agile marketing : The traditional approach to marketing involves creating a marketing campaign in isolation, then launching it and hoping for the best. This type of campaign is sometimes called the “Big Bang” campaign because you go all out with one big launch.

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ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

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Search Engine Land

APRIL 22, 2024

A quick warning before we jump in If you are launching a new site design with the rebrand, you’re in for a longer time to recover, if you recover at all. Changing names only is easier because you can do press releases, have influencers talk about you or send email/SMS blasts to customers and make it known who you are now.

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Martech

OCTOBER 11, 2021

“Customers will know that they can rely on us when things go wrong and that could be a deciding factor in them deciding to stay with us rather than go elsewhere.” ” We were talking to Gemma Cipriani-Espineira about the reason she re-branded her support team as the department of Customer Love.

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Customers Account management Real Estate Contract 83

Salesforce

DECEMBER 12, 2022

During the five years I covered marketing technology as a Gartner research analyst, I never saw a category take off like the customer data platform (CDP). How Salesforce uses a customer data platform. Michael Andrew, our SVP for data, walks you through how we create a unified profile of our customers. Get the inside scoop.

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Martech

FEBRUARY 2, 2022

InMoment, the customer and employee experience platform, has announced the launch of InMoment AI as an added layer of intelligence in its XI (experience intelligence) platform. The launch leverages the capabilities InMoment brought on board with its acquisition of Lexalytics in September 2021. Why we care. Questionnaires?

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