Martech

JANUARY 24, 2024

Pega, the CRM and BPM software company, announced the launch of GenAI Knowledge Buddy, to generate answers for employees and customers based on a synthesis of content distributed across enterprise knowledge bases. Dig deeper: Marketers need a unified platform, not more standalone tools Customized Buddies. Why we care.

Launch 106

Launch CRM Gaming Service 106

Sales Hacker

DECEMBER 8, 2023

Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. On the menu: less ‘obvious’ tactical tips on how these experts have aced the art of nailing a product launch – from pre-launch, to launch-day, to post-launch.

Launch 100

Launch Product GTM Technology 100

Martech

MAY 1, 2024

Customer Value mode. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to acquire high-value customers. New customer acquisition goals are now available for Search Ads 360 advertisers. Customer retention goal. Email: Business email address Sign up now Processing.

Campaign 102

Campaign Launch Strategize Conversion 102

ClickFunnels

JANUARY 28, 2022

The post How to Launch and Sell your Digital Course Using a High Converting Sales Funnel (Part 2) appeared first on ClickFunnels. For marketers, launching a new product can be equal parts thrilling and nerve-wracking. The hype behind launching a new product is hard to replicate. Failure to Launch? And why not?

Launch 244

Launch Sell Represent Sales 244

Search Engine Land

APRIL 12, 2024

JPMorgan Chase launched Chase Media Solutions, a new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase customers have purchase histories across retailers and other businesses they buy from. “Our

Networking 98

Networking Launch Retail Construction 98

Search Engine Land

FEBRUARY 27, 2023

This setting allows responsive search ads to show potential customers the best combination of assets. Automatically created assets will use inputs you’ve provided such as your keywords to customize your headlines and improve their relevance to the query when it’s predicted to improve performance. Early adopters.

Launch 94

Launch Customers Retail Campaign 94

Search Engine Land

MARCH 7, 2024

Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Marketing Mix Models are statistical analysis methods that determine the effectiveness of campaigns by measuring the impact of marketing strategies alongside sales and customer retention efforts.

Launch 123

Launch Campaign Education Process 123

Martech

MAY 8, 2024

In a release, a Constant Contact customer said that Campaign Builder can create a week’s worth of marketing content in three seconds. The post Constant Contact launches automated tools for brand consistency and campaign creation appeared first on MarTech. Email: Business email address Sign up now Processing.

Contact 93

Contact Campaign Launch Non-Profits 93

Martech

SEPTEMBER 26, 2023

Survey platform SurveyMonkey today announced the launch of SurveyMonkey Forms. The release fulfils “one of our top customer requests,” said Samuel Bakouch, SVP, product management in a release. The post SurveyMonkey launches new forms solution appeared first on MarTech. In your inbox.

Launch 107

Launch Contact Technology Technology 107

Search Engine Land

MARCH 4, 2024

Google Ads launched a new tool simplifying the management and automation of tasks within your account. It offers customization features for easy report tailoring, including the ability to: Filter your data by campaign, ad group, keyword, and other dimensions. Solutions explained. Set flexible budgets. Sort your data by any metric.

Launch 125

Launch Campaign Process Customers 125

Search Engine Land

JANUARY 8, 2024

TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. Why we care. Cross-Channel Partners. Lift Partners. Eligibility.

Launch 102

Launch E-commerce Campaign Education 102

Search Engine Land

MARCH 26, 2024

LinkedIn is launching a new solution for monitoring campaign performance without third-party cookies. Dynamic UTMs, which will be available to all users globally by the end of March, simplify adding custom tracking elements to campaign URLs, improving tracking accuracy.

Campaign 98

Campaign Launch Process Customers 98

ClickFunnels

JULY 27, 2021

The post How To Effectively Promote A Product To Customers appeared first on ClickFunnels. If you’re wondering how you can promote a product to your existing customers, then you’re already on the path to success. Existing customers are 50% more likely to try your business’s new product. According to Semrush …. What do you say?

Promote 264

Promote Product Customers Launch 264

Martech

OCTOBER 6, 2023

Meta also reiterated the announcement made at the Connect conference that businesses will soon be able to use AI to generate conversational responses to customers on Messenger and WhatsApp. The post Meta launches genAI features for ads appeared first on MarTech. GenAI magic. Get MarTech! In your inbox.

Launch 136

Launch Conversion Process Customers 136

Search Engine Land

OCTOBER 25, 2023

You can then further customize your AI-generated images using short text prompts or “enhance” them with a pre-set theme. The post Amazon Ads launches AI image generation appeared first on Search Engine Land. You can save multiple versions to test and optimize performance, the company said.

Launch 118

Launch Click Through Rate Campaign Engineering 118

Search Engine Land

SEPTEMBER 20, 2023

Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. The Video and Connected TV (CTV) feature expands ad-serving possibilities while leveraging audience intelligence to target high-value customers, increasing the likelihood of conversions. Why we care. Getting started.

Launch 122

Launch Product Campaign Represent 122

Martech

JULY 30, 2021

Other data companies, like Infutor , have also joined the AWS Data Exchange, which was launched in 2019. will offer a series of training datasets for AWS customer through the AWS Data Exchange. launches data products for AWS Data Exchange customers appeared first on MarTech. The Shutterstock.AI Initially, Shutterstock.AI

Launch 107

Launch E-commerce Product Customers 107

Martech

MARCH 11, 2024

The platform aims to simplify planning, buying, measuring and optimizing digital media and customer experiences all in one place. Google Marketing Platform brings together your advertising and analytics to help you make quality customer connections, surface deeper insights and drive better marketing results,” Google said in a releases.

Launch 93

Launch Campaign Service Process 93

Search Engine Land

OCTOBER 30, 2023

The new capabilities, which also make it easier to create Reminder Ads, will be launched by the end of October. Expanding your reach to engage with more potential customers can boost brand recognition, leading to more conversions and a better return on investment (ROI). Why we care. What are Reminder Ads?

Launch 108

Launch Engineering Start-ups Conversion 108

Martech

NOVEMBER 7, 2023

Walmart and NBCUniversal are launching a new commerce partnership that allows streaming viewers to shop items featured in a hit TV show. “Now, through the power of Must ShopTV, and with Walmart as our launch partner, Bravo fans can get even closer to the content they love by discovering the brands that are already part of the story.”

Launch 85

Launch Retail Technology Technology 85

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. A pixel to track campaign efficiency. Get MarTech!

Launch 103

Launch Campaign Technology Technology 103

Martech

JANUARY 23, 2023

Data and identity solutions company Lotame has launched Spherical, a first-party data accelerator. Having to explain to CDP customers that the CDP is not enough; you need additional technology to make it work smarter. Dig deeper: Enterprise Customer Data Platforms: A Marketer’s Guide What is “madtech “ ?

Launch 107

Launch Represent Technology Technology 107

Search Engine Land

SEPTEMBER 14, 2023

An Amazon spokesperson said in a statement: "We are always testing new features and honing existing ones to see what works best to help customers in every phase of their shopping journey." "We We know that customer trust is hard to win and easy to lose, so we pay close attention to customer feedback about the shopping experience on Amazon."

Launch 130

Launch Retail Engineering Trust 130

Martech

NOVEMBER 16, 2022

G2, the software and services review site, has launched G2 Market Intelligence, an interactive dashboard giving software vendors increased visibility into the data G2 gathers about in-market software purchasers. It includes: Data on customers switching vendors and the reasons for the switch. Ratings and customer feedback.

Launch 110

Launch GTM Territory Represent 110

Search Engine Land

FEBRUARY 13, 2024

Google Ads launched a new email series offering partners customized optimization advice. Each email is tailored to your client’s account setup, offering recommended solutions to enhance campaign performance. Why we care.

Launch 101

Launch Campaign Clients Engineering 101

Search Engine Land

OCTOBER 18, 2023

Precision in targeting potential customers during strategic moments, coupled with improvements in the shopping experience, could result in increased engagement and conversions. The post YouTube launches new feature to enhance product ad targeting appeared first on Search Engine Land. Why we care.

Launch 118

Launch Product Strategize Engineering 118

Martech

DECEMBER 1, 2022

Sendoso, the corporate branded gifting service, this week announced the launch of a freemium offering, Sendoso Express. Sendoso’s full offering supports the sending of a wide variety of gifts, not just cards, with customization and personalization available. With no contracts, subscriptions or fees, it is aimed at the SMB market.

Launch 113

Launch Service B2B Contract 113

Salesforce

SEPTEMBER 29, 2023

From generating hyper-relevant sales emails to prospects to anticipating a customer service issue with a VIP, AI is here to serve and support every aspect of the business. million per year on custom integration efforts. But are you ready for the understatement of the year? That’s right – AI pretty much stole the show. Sounds peaceful.

Launch 126

Launch Government Trust CRM 126

Martech

OCTOBER 25, 2022

Next month, Web3 tech company PolyientX will launch a platform designed to help creators without a coding background or knowledge of NFT technology deliver rewards to customers. Rewards will include not just NFTs but other valued items like merchandise, digital goods and event passes through a custom-branded interface.

Launch 90

Launch Service Education Technology 90

Martech

MAY 27, 2022

By making the ads shoppable, Instacart is using its buying capability (not to mention its reach across millions of customers) to drive lower-funnel sales performance for brands. To remain competitive, they have to look to digital tactics that don’t just spread brand love, but fill up their customer’s carts and drive sales.

Launch 110

Launch E-commerce Retail Campaign 110

Search Engine Land

SEPTEMBER 20, 2023

Google has launched a new report to help brands identify checkout problems. If you don’t see the option, you don’t have permission to customize the left navigation. The post Google launches new report that flags checkout issues on e-commerce sites appeared first on Search Engine Land.

E-commerce 133

E-commerce Launch Territory User Experience 133

Search Engine Land

APRIL 26, 2024

One possible escape route is product-led SEO , which focuses your strategy on your customers’ needs, pains and desires. This article will help you transition from a keyword-focused to a customer-centric SEO strategy, offering practical tips for integrating both approaches effectively. There are many ways to do this. See terms.

Product 102

Product Launch CRM Start-ups 102

Martech

JUNE 24, 2022

Enterprise customer data platform ActionIQ has announced the launch of a new product, CX Hub. The CX Hub is designed as a set of modules offering self-service access to customer data, allowing users to build audiences and orchestrate experiences at scale. CX Hub is comprised of four solutions: Customer data platform.

Launch 99

Launch B2C Represent Growth 99

Martech

FEBRUARY 4, 2022

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. The goals for the NFT initiative also have to be tied to what the brand knows about their customers. NFTs can help introduce a new logo, or a new product launch, said Sun.

Launch 121

Launch Campaign Gaming Technology 121

Search Engine Land

JUNE 8, 2023

Amazon is reportedly planning to launch ads on its Prime Video streaming service. Why we care: Both Netflix and Disney launched ad tiers to their streaming services last year. The post Amazon may launch ads on Prime Video appeared first on Search Engine Land. Netflix’s ad tier already has nearly 5 million monthly active users.

Launch 92

Launch E-commerce Sports Retail 92

Martech

JANUARY 7, 2022

At CES, NBCUniversal announced the launch of NBCUnified, a first-party identity platform that pulls together consumer data from across the company’s wide-ranging touchpoints, including premium video content, e-commerce, sports, subscriptions and theme parks.

Launch 100

Launch E-commerce Retail Entertainment 100

Martech

SEPTEMBER 13, 2022

Today, Samsung launches a weeklong “Discover Samsung” event, supported by NFTs and a scavenger hunt through their Discord community. Samsung launched their Discord community, or server, in June. Read next: 4 key strategies for NFT brand launches. Instead, it’s about what brands do once they, and their customer, get there.

Launch 102

Launch Gaming Campaign Product 102