Highspot

JUNE 1, 2023

By combining a unified platform, a Strategic Enablement methodology, and tailored services, Highspot delivers a holistic system to equip, train, coach, and analyze sales teams to peak performance. This might be the toughest selling environment in years, but amidst obstacles is opportunity,” said Robert Wahbe, CEO, Highspot.

Launch 98

Launch Education Strategize Pitch 98

Search Engine Land

OCTOBER 19, 2023

Google Analytics 4 is rolling out new features that offer 360 customers more customization capabilities, including: Customized reporting for all types of teams. BigQuery reports + customization. An exact launch date has not been confirmed, but a rollout is expected “soon” Why now. Links + integrations.

Customers 116

Customers Campaign Engineering Strategize 116

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey.

Customers 113

Customers A/B testing Strategize User Experience 113

Highspot

APRIL 18, 2023

New training solution helps customers build platform expertise, learn best practices, and run enablement programs with rigor SEATTLE, Apr. Highspot University enables customers to unlock the power of Highspot, offering courses, certifications, and workshops to sharpen skills and drive more enablement impact within their organizations.

Launch 52

Launch Customers Government Strategize 52

Martech

JANUARY 26, 2024

Focusing deeply on the customers you serve. Satisfied customers don’t just come for more, they’ll spread the word about you. This is where an ideal customer profile (ICP) comes in. An ICP identifies your best-fit target customers that you can serve exceptionally well. Do you know what drives revenue growth?

B2B 111

B2B Customers Appointment Objectives and Key Results 111

Martech

SEPTEMBER 26, 2022

It’s about meeting customers where they are online,” said Justin Breton, brand experiences and strategic partnerships director for Walmart, in an interview with MarTech. “We At launch all verch will be available through meaningful discovery, for instance by going to the top of Electric Island and playing the dance-off challenge.

Launch 95

Launch Electricity Strategic partnership Gaming 95

Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. There are several underlying causes behind this, from lack of preparation to failure to meet the needs of customers. So, how do you ensure your product launch bears fruit? Congratulations!

Launch 59

Launch Negotiate Product GTM 59

Martech

FEBRUARY 7, 2023

It’s time to be more strategic. The Guidepoint ensures that everyone understands what success looks like to the team, the business and the customers. Continuously evaluate metrics Once you begin launching your marketing, you can’t ignore the data. What does this mean for marketers? Get MarTech! In your inbox.

Strategize 95

Strategize Campaign Consult Launch 95

Search Engine Land

JUNE 22, 2023

Not every aspect of the business can be highlighted in the top navigation, so it’s crucial to have a strategic and data-driven conversation about what is important. You should write new blogs and evergreen content that reflects your current customer demand. In this case, discuss and make decisions based on keyword research.

Launch 97

Launch Engineering Promote Strategize 97

Highspot

OCTOBER 17, 2023

Highspot is accelerating the adoption of sales enablement technology by offering new generative AI and analytics capabilities, as well as expanded technology integrations that give customers a unified platform for defining, executing and measuring their strategic growth initiatives. and more have switched to Highspot.

Launch 64

Launch Government Strategize Sales 64

Gong.io

DECEMBER 5, 2022

That’s why having a strategic sales plan is vital. In other words, a strategic sales plan helps your sales reps avoid firing aimlessly into the market and missing more often than they hit. In other words, a strategic sales plan helps your sales reps avoid firing aimlessly into the market and missing more often than they hit.

Strategize 62

Strategize Sales Quota Pipeline 62

Smarter With Gartner

JULY 8, 2021

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete. Gartner strategic assumption.

Drivers/motivators 116

Drivers/motivators Strategize Strategic planning Government 116

ConversionXL

NOVEMBER 17, 2020

From spaghetti testing to strategic testing . This research informed better hypotheses, which allowed us to launch better tests and start unraveling bigger problems—problems we couldn’t solve without changing fundamental parts of our business. That’s what led us to strategic testing.

Strategize 121

Strategize Growth Objectives and Key Results Price 121

SalesLoft

MARCH 6, 2024

There are, however, 5 key steps to consider when building out and launching your own account-based marketing strategy, based on the proven success we’ve had using them at Salesloft. We also enforce an open and transparent line of (frequent) communication to align all teams and strategize accordingly. And we’ll cover each one below.

Launch 52

Launch Strategize Contact Territory 52

Search Engine Land

FEBRUARY 1, 2023

A quick primer on launching ChatGPT If you haven’t logged into ChatGPT yet, no worries! Here are 15 strategic prompts to inspire you, lighten your workload, and improve your results. Create strategic ads and assets with ChatGPT Writing ads at scale is table stakes for AI. This is only the beginning.

Strategize 100

Strategize Objectives and Key Results A/B testing Clients 100

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. This might not seem like a big issue.

Trust 103

Trust Customers Healthcare Service 103

Highspot

SEPTEMBER 21, 2021

Challenger, Corporate Visions, Sandler and more than 20 leading sales organizations launch new Enablement Packages on the Highspot Marketplace. The Highspot Marketplace ensures that this expertise is adopted and retained by customers, driving better returns on sizable investments. SEATTLE, Sept. SEATTLE, Sept.

Launch 52

Launch Customers Strategize Sales 52

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

Highspot

SEPTEMBER 26, 2023

In addition, Highspot is uniquely built to work with a customer’s existing meeting intelligence tools including Gong, with integrations for Clari, Salesloft and Outreach coming soon. Our customers view conversation intelligence as critical connective tissue between sales enablement and revenue outcomes.

Meeting 52

Meeting Launch Customer Relationship Management Strategize 52

Search Engine Land

JANUARY 9, 2023

“By adding another strategic omnichannel partner integration to our roster, our merchants can seamlessly advance their omnichannel operations while unlocking new channel growth. Changes can be made in real time to status, budgets and bids while having access to a personalized tips dashboard and customer support to get better results.

Launch 93

Launch Networking Campaign Growth 93

Highspot

JULY 10, 2023

Highspot opens Hyderabad office and appoints Chief Operating Officer of Highspot India HYDERABAD, July 7, 2023 /PRNewswire/ — Highspot , the leading sales enablement platform that increases sales productivity, today announced the launch of its India operations in Hyderabad.

Launch 52

Launch Appointment Engineering User Experience 52

Partners in Excellence

APRIL 22, 2024

They were just launching the company, I was advising them on the launch strategy. Jim and John, were out to reinvent (and succeed) in developing some of the most powerful customer-aligned value selling tools I have ever seen. I had an awakening early on that highlighted the importance of customer-aligned value selling.

Teamwork 107

Teamwork Sell Strategize Launch 107

Lead Fuze

JULY 23, 2023

This impressive statistic underscores the importance of knowing who your potential customers are and what they want. We will delve into concepts like market segmentation and strategic planning which can help elevate your business above the competition. How to pinpoint your ideal customer base?

Strategize 52

Strategize Niche Objectives and Key Results Strategic planning 52

SaaStr

MAY 23, 2023

Whether you’re part of a startup ready to enter the market or working at an established business ready to launch a new product, it’s critical to understand how to approach your target audience. But simply sending out a few press releases isn’t enough –– you need a strategy to reach customers and prospects.

Launch 81

Launch Product Networking Niche 81

Highspot

JUNE 4, 2021

Today, Highspot launched industry-first, unified Play Scorecards to address these issues. How are customers responding to the strategy? The post Highspot Launches Industry-First Scorecards to Deliver End-to-End Enablement Insights appeared first on Highspot. Are they executing the strategy?

Launch 98

Launch Quota CRM Pipeline 98

Lead Fuze

JUNE 26, 2023

Launching a successful marketing agency can be a daunting yet rewarding endeavor. Furthermore, we’ll explore the importance of evergreen content and robust processes for customer satisfaction. The Power of Buyer Personas Buyer personas are detailed descriptions of your ideal customer.

Launch 52

Launch Niche Promote Clients 52

Martech

JULY 29, 2021

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. Entering the German market, they considered taking their staff on a bus to Berlin to train new customers. Building an online customer education hub. The first four courses were launched in June 2020.

Education 127

Education Customers E-commerce CRM 127

Martech

MARCH 19, 2024

“Customer expectations will continue to grow year-over-year. “I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” . Understanding the customer. Customer personalization and engagement. Campaign creation and deployment.

Customers 92

Customers Campaign Repeat business Referrals 92

SaaStr

MAY 30, 2024

From a PLG perspective, if you make it easy for users to start using your product, any interaction with a rep or customer service person is a bad user experience. You want customers to understand the product and pricing and start using it on their own. Whichever you choose will be a strategic decision.

Cross-sell 90

Cross-sell Customers Pitch Drivers/motivators 90

Highspot

NOVEMBER 3, 2021

Fall 2021 release delivers AI innovation across content and analytics, launches Highspot Spark Community. The release further extends Highspot’s innovation leadership, delivering on what customers want today and anticipating what they will need tomorrow. SEATTLE, Nov. Enterprise Content Management Provides Better Control.

Launch 98

Launch Government Represent CRM 98

Highspot

JUNE 9, 2022

We turned to our Strategic Enablement Services team to find out how leading businesses are leveraging a strategic approach to sales enablement in order to meet these changes head-on and empower their sales teams to find success in every customer scenario. Steve, you talk to our clients every day. What are you hearing?

Strategize 52

Strategize Sales Drivers/motivators Consult 52

Highspot

MAY 5, 2020

SEATTLE, May 5, 2020 /PRNewswire/ — Highspot, the sales enablement solution that reps love, today announced the launch of its Austria, Germany and Switzerland (DACH) operations, headquartered in Munich. “Our number-one priority is to enable our customers’ success,” said Highspot CEO Robert Wahbe.

Launch 52

Launch Territory Strategize Technology 52

Highspot

NOVEMBER 2, 2022

2, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced surging customer adoption and usage as companies leverage its capabilities to equip, train and coach reps, and analyze their programs to improve sales performance. SEATTLE, Nov. Doubled revenue across the U.K.,

Growth 98

Growth Product Customers Healthcare 98

Highspot

NOVEMBER 1, 2021

1, 2021 /PRNewswire/ — Highspot , the sales enablement platform that increases the performance of sales teams, today announced the launch of the Highspot Spark Community. “Enablement professionals at world-class companies are doing amazing work to help drive business results,” said Gwen Sheridan, VP of Customer Services, Highspot.

Launch 52

Launch Contact Strategize Product 52

Sales Hacker

NOVEMBER 10, 2023

A spotlight falls on customer loyalty, an influential force on the revenue secured during contract renewals. While the obvious and important way to build and cultivate customer loyalty is to build a product that people love, the reality is that it takes time. ” Rapid recognition of product value → increased customer loyalty. .”

GTM 94

GTM Intrinsic Customers Contract 94

Martech

APRIL 12, 2024

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. They work closely with program managers, who ensure alignment with market demands, customer needs and the company’s overall vision by managing offerings at a program level.

Product 98

Product Objectives and Key Results Strategize Technology 98

Salesforce

SEPTEMBER 23, 2022

We know the adage that the customer is always right. But have you considered that your employees are in many ways your biggest customers? Customers are more loyal when they have superior experiences , and that’s also true for employees. Shouldn’t executives listen and respond to employees the same way they do with customers?

Customers 98

Customers Strategize Growth Technology 98