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Toyota launches AR experience to support 2023 Crown

Martech

Toyota has launched an AR experience for U.S. Car shoppers get value from the AR experience by being able to closely see the car from all angles in a way you can’t on a website. The post Toyota launches AR experience to support 2023 Crown appeared first on MarTech. Get MarTech! In your inbox. Subscribe Processing.

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In a Supply Chain Crisis, Selling Parts Online May Be Your Next Move

Salesforce

It built a new storefront in just 10 weeks, replicating the experience shoppers would get on a B2C website. Users found the parts they needed quickly, leading to a 35% growth in the company’s user base after launch. A replacement part is a high-margin purchase that also has a huge support angle. The result?

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Today’s Biggest Content Marketing Challenge (And How to Overcome It)

Hubspot

In 2015, 54% of B2B marketers and 50% of B2C marketers cited “producing engaging content” as a top challenge. For B2C, it was second. When done correctly, this research will show pathways to success by finding angles and opportunities for your organization to make its voice heard in the ongoing dialogue with prospects and customers.

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5 Sales Prospecting Tips to Unblock Your Holiday Sales Funnel

Sales Hacker

Wait until you’ve figured out the right angle. Tip #5: Launch an end-of-year specific outbound sequence. People are already getting enough snowman and Santa references from B2C advertising. Guide them into a purchasing mindset. Use words like “this month” and “this year.” ” How NOT to Do It.

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The Best of B2B Marketing Content: 9 Examples

Hubspot

We transform, if it's even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series. Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" Below, you'll find a few of our favorites.

B2B 0
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The Best of B2B Marketing Content: 10 Examples

Hubspot

We transform, if it's even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series. Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" And, that was the intent all along.

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PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus

Pointclear

He notes, “I've been impressed by the amount of research that I've seen lately on both B2B and B2C marketers talking about the commitments they're making to social media—very large increases in spending and planning for this year.” Social Media: The Opportunity for a New Relationship Dimension.