Search Engine Land

MAY 4, 2023

Think of it from a lifetime value (LTV) angle. If lowering the price is out of the question for the long term, and you don’t have the means to enhance your questionable UX, then we turn to incentivization in your PPC campaigns. So for the sake of this explanation, we'll do it at the campaign level.

Campaign 102

Campaign CRM Angle Healthcare 102

Hubspot

FEBRUARY 26, 2020

Instead of focusing on a broad campaign, however, local PR is a chance to tailor that campaign close to home, boosting its impact among your local community. Local PR comes with its own set of unique benefits: it's easier than a national campaign, less expensive, and targets physically-accessible customers. Find the Local Angle.

Angle 96

Angle Manufacturing Non-Profits Campaign 96

Search Engine Land

MARCH 23, 2023

Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. SES New York 2010 Day Two Coverage Google Insights For Search Adds Valuable New Features 2009: New data sources, category suggestions and U.S.

Engineering 95

Engineering Promote Angle Healthcare 95

ConversionXL

NOVEMBER 27, 2019

The New York Times, January 2001. A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign. Dean Kamen’s code name for the project was “Ginger.” Image source ).

Customers 108

Customers Strategize Campaign Manufacturing 108

ConversionXL

NOVEMBER 27, 2019

The New York Times, January 2001. A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign. Dean Kamen’s code name for the project was “Ginger.” Image source ).

Customers 101

Customers Strategize Campaign Manufacturing 101

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. Nurture leads with campaigns that bring them further down the funnel.

A/B testing 74

A/B testing Angle Education Campaign 74

Hubspot

JANUARY 31, 2013

And remember, it's not too late to dream up your own Super Bowl campaign! Their YouTube channel has racked up thousands of views on just the promotional videos alone. This year, the Puppy Bowl will also feature 21 kittens from an animal shelter in New York, and 63 puppies from 23 shelters across the country.

Gaming 72

Gaming Non-Profits Campaign Angle 72