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Advanced ways to use competitive research in SEO

Search Engine Land

It’s illuminating and produces many strategic ideas and content topics. This can give you ideas about outreach (or content written strategically to appeal to these outlets ) for your backlinks strategy. With this angle, I’ve gotten some great first-page rankings and reached users with buying intent.

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Transforming agencies into profit powerhouses with client retention by CallRail

Search Engine Land

The solutions to client churn Client churn can be tackled from multiple angles, involving refined account management processes and strategic use of data-driven marketing techniques. This contract outlines services provided, performance targets, backup strategies, and contact hours.

Clients 105
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The Best Sales Podcasts to Elevate Your Selling Game in 2024

Veloxy

Listening to these top sales podcasts can help professionals enhance their skills, stay informed about new developments in the field, and gain strategic advice from seasoned sales experts for career advancement and sales success.

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How to harness storytelling’s impact in B2B marketing

Martech

Enter storytelling — a strategic ace that can set you apart in this competitive arena. It’s about being the underdog who rose to the challenge, an angle that can create a powerful connection with your audience. The most enduring business relationships are forged through shared stories and experiences, not contracts and transactions.

B2B 132
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The principle of reciprocity and becoming a good negotiator

The Lost Book of Sales

In the context of this article however, I am taking a slightly different angle. Depending on industry and characteristics of the deal, particularly if it's a larger agreement or a frame contract that is strategically important for both parties, one must be ready for a lot of back and forth in the form of reciprocations.

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What Is Enterprise OEM Software Licensing?

Sales Hacker

OEM licenses are significantly larger deal sizes than direct to end-user contracts because the licensee is usually pushing out the software to their entire customer base or a large portion of their customer base. One OEM contract can give thousands or tens of thousands of end-users access to the licensor’s software. Exclusivity.

GTM 74
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10+ LinkedIn Profile Tips to Stand Out in 2021

Sales Hacker

Here’s an example from Devin Reed , Content Strategy Manager at Gong, where he highlights how sales reps can get contract approvals over the line during the holiday season. Leading with your value-add can be a simple but strategic way to capture attention. Leading with your value-add is the quickest way to communicate your angle.

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