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Introducing Gong’s New Visual Identity

Gong.io

But we never mention these roots in our marketing. Instead, we opted for a radically different, more human-centered go-to-market strategy four years prior: help business professionals everywhere become sales superstars. . Likewise, the vibrant new visual language of Gong would pool no punches.

Angle 153
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Sales Pipeline Radio, Episode 314: Q & A with Phyllis Lee

Heinz Marketing

Tune in to hear more about navigating marketing experiences in a crypto world, while learning about: The differences and implications between B2B Marketing in Web2 vs. Web3. How blockchain technology affects digital advertising and go-to-market standpoints. The other is really from a go-to-market standpoint.

Pipeline 107
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The 8 Non-Negotiables for a Winning Product Launch

Highspot

Inter-department coordination: The product launch isn’t just a marketing spectacle. Seamless collaboration among teams ensures that the product’s introduction to the market is smooth and covers all angles from promotion to post-purchase support. It requires effort from various departments.

Launch 59
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How to Run a Successful Kickstarter Campaign: Insights From RingSafe

Hubspot

In 2013, 3 million people from 214 countries and territories (and all seven continents) pledged $480 million to Kickstarter projects. During this time, we started thinking Kickstarter could be a great avenue to go to market. Develop a newsworthy angle and press release for the first few days of your campaign.

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What is Sales Forecasting? Why it Matters + 11 Tools to Consider

Sales Hacker

Predicting revenue requires slicing and dicing data from different angles. Territories: When you reassign territories or hire new reps, there is a significant ramp time before reps can forecast accurately and build new pipeline. An excel spreadsheet just can’t compete. Powerful data crunching allows you to do the following.

CRM 113
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Sales Pipeline Radio, Episode 180: Q&A with Todd Rychecky @ToddRychecky

Heinz Marketing

I would love to have you talk a little bit about how that go to market strategy kind of came about for Opengear and what has really made that reseller program so successful there. So the other thing that we like to do, not only with end users, with our regional sales management team to the channel, is to get wider, deeper, higher.

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SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

Law number three, this is huge, particularly in COVID, so we’re going to talk about this a little bit differently. Everyone is trying to figure out the go-to-market learning curve. Transcript of Episode 374: Henry Schuck: Every company big and small is realizing that high quality data is a necessity to go to market.