Search Engine Land

OCTOBER 2, 2023

vs. Google antitrust trial has already unearthed troubling behavior from Google, including raising ad prices to meet revenue targets. With nearly 90% market share, Google is able to improve its search results and bottom line, Nadella said, and has nothing to do with product quality. share,” Nadella said. Why we care.

Angle 119

Angle Engineering Market share Launch 119

Hubspot

DECEMBER 9, 2020

Competitor analysis: BossCo currently has one main competitor who has a hold on equal market share, and is growing at a similar rate. Price: Contact InsightSquared for pricing. Price: Plans starting at $50 per month. Forecasting Tools. InsightSquared. Image Source. MethodData. Image Source.

Sales 96

Sales Angle Commission Territory 96

SaaStr

OCTOBER 31, 2023

With nine figures in revenue, Ariel and SaaStr founder and CEO Jason Lemkin talk about all things Navan, rebranding when you have brand equity, building B2B software for people, pricing and business models, and much more. Their decision then was to spend money to expand market share, even without any revenue.

GTM 112

GTM Price Angle B2B 112

Search Engine Land

JULY 31, 2023

An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a B2B SaaS startup would implement to gain market share. What restrictions, insights, or specifics can you give about your services in your target market?

Trust 80

Trust Territory Manufacturing Price 80

Sales Hacker

JANUARY 25, 2019

Instead of creating “fun” patterns, IDEO created a toothbrush that was easier for kids’ small hands to hold, winning market share for Oral-B. And by stripping a market problem back to the challenges faced on a human level by the end-users, IDEO uncovered a problem worth solving. Adults use their fingertips, and kids use a fist.

Trust 87

Trust Angle Sales Pitch 87

Hubspot

JULY 10, 2013

Think about your pricing structure. Can you lower prices but have new customers sign up for 12 months instead of one? Ever gone to buy airline tickets and seen a tagline that says “only 3 seats left at this price!” What psychology principles do you use in your every-day marketing? 3) Authority. 6) Scarcity.

Angle 78

Angle Price Start-ups Follow-up 78

Hubspot

JUNE 11, 2013

Because they hopped onto the idea of social networking early -- but gave it their own spin with the networking angle -- they are now to go-to place in their space. They have the good prices. Heck, it''s even standard practice for shoppers to compare prices on Amazon before completing a purchase -- whether in-store or on another site.

Networking 78

Networking Gaming Campaign Retail 78