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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. But what’s the difference between an exchange and a network? A video ad network is a company that connects publishers and advertisers. Our advantage is technology and supply. It is not an intermediary.

Gaming 92
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Sales Pipeline Radio, Episode 314: Q & A with Phyllis Lee

Heinz Marketing

How blockchain technology affects digital advertising and go-to-market standpoints. If you’re joining us live, thank you so much for doing so in the middle of your work day, and for pulling yourself away from whatever sporting event or early spring thing you’re doing. How privacy plays a role in the crypto world.

Pipeline 105
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10 Most Important Sales Trends That Will Define 2019 (And Predictions)

Sales Hacker

Due to the proliferation of modern sales technology and people’s love of it, I added a new element this time. You know, since it’s extremely apparent that the sales technology landscape keeps growing like wildfire. Technology that allows users to surface relevant content and intent data will rise beyond just early adopters.

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This day in search marketing history: March 24

Search Engine Land

Search in Pics: Google aquarium bathtub room, hanging bubbles & sports court 2017: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads 2017: Version 11.9

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How Giving Tuesday is Redefining Corporate Social Responsibility

Hubspot

However, Giving Tuesday provides a great opportunity for companies of all kind to get involved on just one day of the year to do something good -- generally by involving employees and activating their customer base, local community, and, if they have them, global networks. 5) Provide technology for nonprofit to use on Giving Tuesday.

Sports 69
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Yesterday's Apple Event Was as Bananas as We Expected

Hubspot

Be it Jobs himself, customers, or the technology that served as a foundation for what was unveiled, there was an undertone of "what came before it" to everything that was showcased. It was clear that Apple has invested hours upon hours into technology like Face ID -- which, unfortunately, malfunctioned when Federighi tried to demonstrate it.

Retail 74
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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Account-based marketing is a team sport. Here’s an example: When T-Mobile rolled out its unlimited data plan, contextual intelligence platform GumGum wanted them to see how useful its computer vision technology could be and highlight how the two companies could collaborate. Come at inbound from a different angle.