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Want to Know a Secret? Your Customers Do.

ConversionXL

Secrecy can manufacture scarcity: timed or limited releases for physical products, exclusivity for services. In 2008, KFC used a Brinks armored truck and briefcase marked “Top Secret” to transport the recipe while upgrading the vault. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion.

Customers 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

Secrecy can manufacture scarcity: timed or limited releases for physical products, exclusivity for services. In 2008, KFC used a Brinks armored truck and briefcase marked “Top Secret” to transport the recipe while upgrading the vault. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion.

Customers 101
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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

Industry Average CAC Travel $7 Retail $10 Consumer goods $22 Manufacturing $83 Transportation $98 Marketing agency $141 Financial $175 Technology (Hardware) $182 Real estate $213 Banking/Insurance $303 Telecom $315 Technology (Software) $395. Are you getting the most competitive price for resources and services (e.g.,

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Episode 22: How Commtrex is Helping Modernize the Rail and Freight Industries

Spiro Technologies

Um, because I saw that the puck was headed in the direction where, eventually there was gonna be, one centralized platform or database where shippers would have to go in order to be able to connect with all the rail surf terminals, ports, warehouses, uh, leasors and service providers and railroads. Is that how it works?

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SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)

SaaStr

They never had access to Internet, and public transport is very expensive. The challenge, however, is that because of the limited disposable income that both consumers and businesses have, you can’t charge a lot of money for services there. ” At this point we were offering the service for free.

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The Ultimate Guide to Successfully Livestreaming From Home

Hubspot

On live webinar meetings, for example, we've been treated to up-the-nose camera angles, inadvertently-shared bathroom breaks, echo-y audio and dark, grainy webcam video. Many of us are doing two types of livestreaming these days: online meetings or webinars with colleagues, and livestreams related to promoting our products or services.

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Changing the Way We Work with Founding Partner Lan Xuezhao at Basis Set Ventures (Video + Transcript)

SaaStr

You see the flow chart, I’m not going to go through every single detail, but you see the flow chart from loading, unloading, transportation, hold at different ports, transporting different geographies and hiring drivers and driver turnover, and then certification paperwork. Are they already a winner or any different angle?