Top 10 SEO benefits of building a brand that people trust
Search Engine Land
MAY 5, 2023
A strong brand equals trust, likely improving your click-through rate (CTR). It should be no surprise that rank 1, Page 1 has the highest clicks with close to 25% CTR on mobile. The CTR drops rapidly by rank. When a page ranks number four, CTR is less than 10%. It pays to develop a strong presence in SERPs.
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