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GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin

Sales Hacker

To flip our [00:15:00] resources to the SLG motion and let’s get a, uh, strategic AE on this one. And my team had been working for months on this huge launch and, um, and it was the first launch that I and my team had done. And, um, everything that could go wrong in this launch. I was the only one that had it.

GTM 77
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The secret to smarter, faster marketing decisions with AI

Martech

Faster, more complete decision-making Since the days of the assembly line, businesses have relied on command-and-control decision structures, funneling decisions upward through approval chains that value positional authority over front-line expertise. Develop straightforward questions to get consistent results from AI tools.

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What is the significance of Oracle’s Fusion Marketing launch?: Tuesday’s Daily Brief

Martech

About the last thing I did before I signed off was catch the live presentation by Larry Ellison explaining the Oracle Fusion Marketing launch. The result is a cookie-cutter, assembly line style of marketing that prioritizes measurement over customer needs. Chris Walker , CEO, Refine Labs.

Launch 97
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Sales Organization Structures for Success: Models, Tips, and Best Practices

Highspot

Proactively thinking through how and why your sales organization is set up a certain way ensures that you are not only making strategic hiring decisions but that you’re putting your reps in position to thrive. There are three main models for sales teams: the assembly line, the pod, and the island. The Assembly Line.

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What Is Business Development? (And Why It’s Vital to Sales Success)

Sales Hacker

BDRs have to think quickly and strategically, so we can win opportunities and stay ahead of the competition. It’s like an assembly line. . Launching new initiatives . What Are The Skills Needed To Succeed At Business Development? If you think about it, a good business development rep is a bit like a CEO. .

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The Beginner's Guide to Competitive Benchmarking

Hubspot

Competitive benchmarking encompasses three categories: Strategic benchmarking: compares business models and strategies. In response, Xerox launched a new initiative, "Leadership Through Quality," to radically change the way it did business. Process benchmarking: compares business and operational processes.

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The 10-Minute Marketing MBA

Hubspot

Harvard Business School Professor Michael Porter refers to five competitive forces that determine where your product or service will strategically fall in the market. In order to do this, the staff needs to know where to be, what to do, and how long to take during each step of the assembly line. Porter’s Five Forces.