Remove Assembly Line Remove Manufacturing Remove Promote
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How Deming’s 14 principles provide the foundation for Positionless Marketing by Optimove

Martech

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement.

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Start With The Customer

Partners in Excellence

It’s become fashionable, recently, to apply manufacturing principles to our Go To Customer strategies. Customers become widgets progressing through our very efficient sales assembly lines. Its the foundation of modern manufacturing and lean principles. Its the foundation of modern manufacturing and lean principles.

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Do You Trust Your People To Solve Problems?

Partners in Excellence

Continuing my series on applying lean/agile manufacturing principles to selling, I was reminded by Charles Green and Dave Jackson about an important aspect of these principles that is never mentioned by those promoting lean/agile in our sales assembly lines. What if we learned what lean/agile manufacturers really do?

Trust 139
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What Sales Can Learn From Lean Manufacturing — Part 2

Partners in Excellence

As I mentioned in my prior post , there are a lot of people promoting the application of Lean Manufacturing principles in sales. If you haven’t read the first post, What We Can Learn From Lean Manufacturing , be sure to read this. In the old days of manufacturing, production was separated from customer demand.

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A SaaS Fairy Tale….

Partners in Excellence

Sales/marketing started applying these manufacturing principles to the “mechanization” of the process. And assembly line process started to emerge. Toss X number of customers into the beginning of the assembly line and Y in POs would emerge from the end of the line. It seemed so predictable.

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The Beginner's Guide to Competitive Benchmarking

Hubspot

For instance, if you think your customer retention rates aren't where you'd like them to be, you might want to benchmark your Net Promoter Score to see if your underperformance is on par with the rest of your industry. In comparing itself with its competition, Xerox discovered it had: 10 times as many rejects on the assembly line.

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We Need To Change The Selling Conversation!!

Partners in Excellence

But the SaaS selling model seems to be based, also, on a flawed adaptation of lean manufacturing techniques and the Toyota production system. And while lean manufacturing does not promote this, the emphasis is on volume, velocity, and efficiency. If we want to learn and innovate, we have to learn from everyone.