Remove B2B Remove Lead generation Remove Tradeshows
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Five Reasons Your Lead Generation Campaigns May Not Be Working

Pointclear

For the past 11 years, I have been advising organizations on how to plan and execute their b2b lead generation campaigns. B2B lead generation is complex, and there is always work to be done. As a matter of fact, successful lead generation processes rarely run what we know as "campaigns."

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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. Canceled events and tradeshows increased the focus on outbound activities.

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The Ultimate Guide to Outsourcing Sales Development and Lead Generation

Sales Hacker

How to think about Lead Generation / SDR Outsourcing. RELATED: B2B Sales Outsourcing Is Dicey. How to evaluate your Lead Generation Provider. The post The Ultimate Guide to Outsourcing Sales Development and Lead Generation appeared first on Sales Hacker. A lot more is at stake here (pun intended).

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Solving the Marketing/Sales Attribution Problem Once and for All

Sales Hacker

If you’ve worked at a B2B company that uses an ABM strategy for their Go To Market and has an SDR team you have inevitably run into the problem of lead attribution. But in enterprise B2B, it gets even more complex — you don’t just care about the person, but the full account. Time-based lead attribution in B2B.

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Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

Showing an ROI for a tradeshow event should include all the possible activities that contributed. Here are a few things that AI chatbots can do for marketing beyond the obvious customer support and service: Lead generation and nurturing. What is the potential value of sales to these customers?

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Virtual events: The ultimate marketers’ guide

Martech

Changes in the sales dynamic, particularly the B2B environment, also accelerated the adoption of virtual events. Like other lead generation tactics, connecting with virtual event attendees is often based on an exchange of value. On24 Growth, 2018 to 2020. Source: Martech analysis of On24 earnings reports.

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Seven Ideas to Increase Sales (Reading time: Five minutes or Less)

Pointclear

The trouble is, not every company truly understands what it takes to generate that additional revenue. Here are some best practices involved with increasing sales: Lead generation, lead qualification, lead nurturing: For every dollar you have closed, you have left two dollars on the table.