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Does a B2B Business Need a Different CRM Than a B2C Business?

Sales Hacker

B2B vs B2C CRMs — let’s break it down. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable. If you’re a company that serves both B2C and B2B, you might need both types of CRMs. Can you use the same CRM software for B2C and B2B purposes? Marketing vs. sales.

B2C 97
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Yes, Brands Can Turn Customer Service Into a Profit Center

Salesforce

And that was a smart move, because white-glove customer service – for both B2B and B2C – is essential for consumer goods (CG) brands who want to build long-term, loyal relationships with customers. You’ve upgraded technology, upskilled your agents, and invested in 24/7 self-service options.

Service 69
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How Technology Can Improve Energy & Utility Customer Satisfaction

Salesforce

“To aid the global energy transition to zero carbon and help our B2B and B2C customers better manage energy efficiency and achieve more value, Engie invested in digital technologies like Salesforce Energy and Utilities Cloud to go digital faster,” said Marc Lallemand, CIO, Engie Belgium. Adapt for the future.

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What Is the B2B Sales Process? Plus Tips and Tricks for the Modern Sales Pro

Outreach

A single sale of this type typically involves high price points and multiple decision makers, making the process lengthier and more complex compared to engaging individual consumers (B2C). B2B Outbound Sales Process. The main categories of B2B sales technology include: Business Intelligence.

B2B 65
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Sales Pros Say This Tool is Key to Driving Sales: How to Close More Deals With It [Data]

Hubspot

It's a CRM (or Customer Relationship Management Platform). Trends Researcher, Max Iskiev anonymously surveyed 1,477 global sales professionals across B2B and B2C industries to unearth the sales trends, opportunities, strategies, and pain points that could impact businesses in the coming year. What's this magic tool?

Closing 81
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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Account A business, customer, lead, or prospect a company engages with to sell products or services to. These are the four steps of the traditional purchase funnel, guiding customers from awareness to purchase.

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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Average Contract Value. Annual Recurring Revenue (ARR) is the value of contracted, often subscription-based revenues normalized for one calendar year. Average Contract Value (ACV) is the average revenue you derive from a single customer in a given period. Content Management System. Customer Success.

B2B 105