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Marketing Where They Don't Belong? 5 B2B Brands Driving Results With Instagram

Hubspot

While dominated by B2C brands, business-oriented companies were finding plenty of success on Instagram as well. We also discovered that brands on Instagram -- whether B2B or B2C -- had two consistent tactics they used that led to success. The company posts content that promotes itself in numerous ways pretty regularly.

B2B 74
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How to Build a Product Launch Strategy

ConversionXL

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. Decline: New user sign-ups and revenue begins to decrease. Growth: A sharp increase in users and sales.

Launch 96
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What Is a Sales Lead? The Complete Guide

Salesforce

Not long ago, Schneider Electric created what it calls its “digital opportunity factory.” Business-to-consumer (B2C) leads are typically individuals who are interested in your product or service. Someone who walks into a store and asks about buying a new phone is an example of a B2C lead. More on that below.

B2C 59
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NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content

Hubspot

I had to prove why something like Twitter was actually of any use in this industry, and explain how we would leverage it to promote our company. Since then, businesses have certainly warmed up to the platform -- and some of them have managed to establish a really impressive presence. At the time, it was a bit of a tall order.

B2C 51
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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

Digital Radish was challenged to promote When You Move -- an app that helps buyers, sellers, and other digitally track every stage of a house move. based award program celebrates remarkable marketing examples of all kind -- B2B and B2C, and in a variety of verticals. Past Winner of Note: "When You Move," by Digital Radish.

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28 Creative Pinboard Ideas From Real Brands on Pinterest

Hubspot

With the rise in popularity of visual content , marketers are realizing that Pinterest is a great way to show off their brands' personalities, engage their social media fans and followers, and even generate some leads along the way. Inspire your fans and followers! Time to get pinning! 1) Idea/Inspiration/Example Board.

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10 of the Best Brands on Snapchat Right Now (And Why They're So Great)

Hubspot

That's why brands from every industry and with all manner of target demographic -- from Sour Patch Kids to General Electric, and even HubSpot -- are using Snapchat to connect with their fans and customers in a way that's low-cost, but highly personal and engaging. How to Follow Brands on Snapchat. 10 of the Best Brands on Snapchat.