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B2B social media ‘sweet spots’: What’s working and what’s not

Martech

Unlike the B2C world, which successfully uses multiple social media platforms to engage with consumers and drive revenue, B2Bs have struggled to find the “killer app” for its social programs. AWS (Amazon Web Services) has become a content juggernaut by producing daily podcasts through LinkedIn, Streaming to their 8.5

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?

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Types of Sales Tools That Boost Productivity

Highspot

When deciding which CRM to use, an important factor to consider is whether it integrates with the other tools (such as customer service tools or live chat tools) that you’re already using. Social selling used to be a predominantly B2C strategy, but more and more B2B buyers are turning to social media to research products these days.

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Instagram Influencer Marketing Myths, Debunked

Hubspot

In fact, in 2019 22% of Gen Z, 20% of millennials, and 16% of Gen X have made a purchase inspired by an influencer post on social media. She added, "Think about it like this -- influencers on Instagram are the new model examples on how products wear, work, function, and are used rather than in-store experiences.".

Niche 101
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Differentiation Strategy (and the Sea of Sameness)

ConversionXL

The language they use is vanilla, the product/service they offer like any other, and the marketing message is identical to that of their competition. We have feature X that they don’t.”. Your competitor has feature X, you need feature X. We expect things to be long-lasting, support to be fast, and service to be courteous.

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PODCAST 179: Cultural Insight on Operating a Regional Office with Paula Shannon

Sales Hacker

When to use functional heads in lines of reporting. Our private membership connects you with a network of thousands of like-minded peers and resources, where you can tap into leadership opportunities, training, mentorship, and other services made for high-growth leaders like you wherever you are at in your career. powered by Sounder.

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Sales Pipeline Radio, Episode 318: Q & A with Alan Gonsenhauser @agonsenhauser

Heinz Marketing

You recommended we cover customer service, customer success today. People might think this is only important in B2C emotional connection buying. I’m a big believer in cross-functional alignment. Customer experience. Why did that bubble up as a topic for you? It touches everything. It’s just as important in B2B.