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SEO year in review 2023: The year of generative AI

Search Engine Land

By May, we heard the new Google would be “visual, snackable, personal and human” in a bid to win over younger searchers (who Google knows from internal data were using TikTok and Instagram for Search — see: Survey: 51% of Gen Z women prefer TikTok, not Google, for search ). I say this as someone who has been in this industry since 2007.

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Where do the best marketers turn for advice and inspiration?

ConversionXL

One of the best parts about being a marketer today is the ability to engage directly with some of the smartest minds today. You can invest in courses , books, and seminars, sure, but the amount of high-quality content available in blog posts, industry groups, and on social media gives you instant access to level up your skills.

Follow-up 121
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I Used Three Smart Speakers at the Same Time. Here's What Happened.

Hubspot

But, when I shared the experience with my colleague, HubSpot Director of Web Development Dmitry Shamis (whose name you might recognize from our previous coverage of the two devices), he told me, "You shouldn't have to.". My name is Amanda, and these are the words I use to start my day. But here's the thing: Neither morning doesn't end there.

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How to Enable Your B2B Sales Team to Convert Inbound Leads

Sales Hacker

And in this day and age of cutthroat competition, the War for Talent, and fast-evolving B2B sales and marketing environments, you need the best B2B sales and marketing professionals serving on your behalf. Sales leaders serve as the generals and field commanders. Marketing provides the heavy artillery and air cover.

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Are People Stealing Your Content? How (and When) to Fight Back [SlideShare]

Hubspot

If you''re drinking the inbound marketing Kool-Aid and regularly publishing content online, there''s a good chance you may have experienced content theft at one point or another. Many of us are all too familiar with the feelings that follow the discovery of content thievery: your stomach drops, quickly followed by thoughts of "Why me?"

Legal 78
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Making Trade-Offs In Marketing with Meagen Eisenberg (Video + Transcript)

SaaStr

And so today I’m looking forward to sharing some of those learnings and what I’ve seen. The true test of marketers. Are you a revenue driver or a cost center? You cannot afford to be the latter. Meagan Eisenberg | CMO @ TripActions. For four years at MongoDB. A little bit more about my background. Every company is different.

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Building a Playful Brand, Brick by Brick: The History of Lego Marketing

Hubspot

You know it as one of the largest toy manufacturers in the world, but it started as a small carpenter's workshop with only a handful of employees, struggling through the tribulations of World War II. To read more content like this, subscribe to Agency Post. Here's a brainteaser for you: How many Lego bricks do you think exist in the world?