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What is quality score and how to use it in PPC

Search Engine Land

We will dive into each quality score factor and explore how they impact your overall campaign and account success. Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads.

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YouTube Ads: How to Set Up, Run, and Monitor Campaigns

ConversionXL

If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. Although YouTube Ads campaigns run via Google Ads, YouTube advertising is different from other online ad options. Upload it as “Public” or “Unlisted” for use in YouTube Ads campaigns.

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How to approach weekly, monthly, quarterly and annual PPC reporting

Search Engine Land

Example : Instead of highlighting specific keywords/audiences, call out the ad group or campaign. Example : Noting that you updated ad copy and CTR increased overall instead of listing each individual headline change. The main emphasis should be whether or not company/department-wide goals were achieved.

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A Step-by-Step Guide to LinkedIn Ads

ConversionXL

Also, consider the benchmark conversion rate. A high CPC followed by a conversion rate of ~10% may not make your business its money back on a campaign. A high CPC followed by a conversion rate of around 10% on an item priced at $10 will not produce a ROI. per message) not cost per click. That’s the cold hard truth.

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SEO KPIs to track and measure SEO success

Search Engine Land

Example SEO KPIs There is no shortage of SEO metrics for tracking your campaigns. At the very least, track rankings, organic impressions and clicks (from Google Search Console or Bing Webmaster Tool). Referral traffic A solid SEO campaign can impact your business beyond driving more organic traffic. SUBSCRIBE See terms.

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How to Leverage Social Intent Data in Your Next Nurturing Campaign

Hubspot

At Socedo , our nurture emails get a 1% CTR on average. A 2% CTR is now considered "good". Instead of starting a campaign because a senior leader thinks it's a good idea, we can use customer data to inform the campaign strategy, content and execution. These have always been your main SEO focus.

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Top 10 insights for SEO and PPC success in China

Search Engine Land

Over the last 20 years, I have implemented campaigns with hundreds of global businesses and learned about Baidu and other Chinese platforms. Here are key insights to help set your search campaigns for success in this market. WeChat is also very easy to advertise on and highly recommended as soon as you launch your search campaigns.