SaaStr

OCTOBER 4, 2024

Klaviyo is the most awesome SaaS company you probably don’t know enough about but they’re a significant player in the e-commerce and SaaS space. They supply their customers with a full marketing suite and customer data software for thousands of SMB, e-commerce businesses. That one campaign made $50k?

E-commerce 120

E-commerce Product Customers Niche 120

Salesforce

DECEMBER 8, 2023

As the email campaign journey advances, an authentic connection of trust develops between your brand and your customers. Marketing automation in email focuses on automating workflows, nurturing leads, and optimizing campaign management. Optimizing your email marketing campaigns can take time.

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Salesforce

FEBRUARY 13, 2024

How do you know if your opt-in email campaigns are working? Users can sign up for a mailing list through various channels, including website sign-up forms, newsletter subscription boxes, and during the checkout process on an e-commerce platform. How can you ensure regulatory compliance with opt-in email marketing?

E-commerce 111

E-commerce A/B testing Legal Campaign 111

Heinz Marketing

MAY 14, 2024

Measuring Marketing Effectiveness: This involves understanding which marketing channels, campaigns, or tactics contribute most significantly to conversion or desired outcomes. E-commerce tracking is configured to monitor transactions, revenue, and product performance if your website includes an online store.

Customers 114

Customers E-commerce Campaign Drivers/motivators 114

Hubspot

JUNE 5, 2019

When you use Bing campaigns, your content is shared across all of these platforms at once. With over five billion monthly searches being made on the Microsoft network, this makes Bing PPC a notable marketing tool for paid ad campaigns. This gives your team more flexibility and optimizes the effectiveness of your PPC campaign.

E-commerce 78

E-commerce Click Through Rate Engineering Campaign 78

Hubspot

JUNE 29, 2012

2) The click-through rate on triggered messages is 119% higher than “Business as Usual” messages. Source: Forrester Research ) Commerce is shifting more and more online. If you are marketing to heavy texting demographics, consider incorporating a text message opt-in as part of your campaign.

E-commerce 78

E-commerce Click Through Rate Retail Networking 78

ConversionXL

JULY 21, 2022

As McKinsey research notes: “Given the choice of in-person, remote, and e-commerce channels, purchasers have shown they want them all.”. Omnichannel focuses on quality, creating marketing campaigns based on customer interests. There’s no surer sign of omnichannel campaigns working than when these metrics make for good reading.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

Search Engine Land

JANUARY 15, 2023

2019: Page feeds eliminated the need to create targets for specific URLs or groups of URLs in DSA campaigns, making it easier to set up and manage. 2019: A law passed in 2018 mandated that search engine results be filtered through the federal state information system (FGIS). 2008: When Should You Outsource Your Pay-Per-Click Campaigns?

Real Estate 78

Real Estate E-commerce Retail Engineering 78

The 5% Institute

MAY 24, 2023

Secondly, sales conversion provides valuable insights into the effectiveness of your marketing campaigns, allowing you to refine your strategies and focus on what works best. Another effective strategy is to implement remarketing campaigns. Low click-through rates may suggest ineffective ad campaigns or unengaging content.

Conversion 52

Conversion A/B testing E-commerce User Experience 52

The 5% Institute

MAY 19, 2023

With ActiveCampaign, businesses can create personalized and targeted marketing campaigns, automate customer interactions, nurture leads, and drive conversions. This ensures that your messages reach the right people at the right time, increasing engagement and conversion rates.

E-commerce 52

E-commerce CRM Price Campaign 52

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).

A/B testing 93

A/B testing Campaign E-commerce Follow-up 93

Lead Fuze

MAY 26, 2023

Use these meetings as an opportunity to discuss ongoing projects, address any concerns or roadblocks encountered during campaigns, and brainstorm new ideas for future initiatives. As an editor experienced with SEO, I suggest using the keyword “social campaign” in place of “marketing efforts” where it makes sense.

Objectives and Key Results 52

Objectives and Key Results Campaign E-commerce Strategize 52

Lead Fuze

NOVEMBER 17, 2023

You’ll learn how AI helps create more personalized customer journeys, optimizes content for SEO purposes in ways humans simply cannot match, and integrates into existing processes seamlessly enhancing performance metrics across campaigns. Implementing an effective AI marketing campaign isn’t a one-and-done deal.

Objectives and Key Results 52

Objectives and Key Results Campaign E-commerce Technology 52

ConversionXL

AUGUST 17, 2016

If there were only one email campaign we could send for 350+ of our online retail and eCommerce customers for rest of their lives it would be this one…. The cart abandonment campaign. In this post we’re going to explain our process for how we double the amount of revenue this campaign generates. for every email they send.

Campaign 74

Campaign Process A/B testing Follow-up 74

ConversionXL

JANUARY 31, 2014

To know for sure, look at the ads pointing to that page that receive the highest click through rates. But, if you must create your own photographs or use stock images, follow this tutorial by Practical E-Commerce and use the list of stock photographs on this page. How Images Can Boost Your Conversion Rate.

A/B testing 134

A/B testing E-commerce Conversion Up-sell 134

Martech

MARCH 15, 2022

Successful campaigns use it to glean actionable data and send audiences the most relevant ads. As users see more relevant ads, click-through rates improve, leading to a better ROI. DSPs often use the outcomes of ad clicks, such as ROI and cost per acquisition, to ensure ad campaigns are optimized.

Technology 128

Technology Technology E-commerce Campaign 128

ConversionXL

APRIL 3, 2018

60-80% open rates and click through rates. They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Build trust through recriprocity. Create win-back campaigns for churned customers. instant delivery.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Salesmate

JUNE 11, 2021

You can also personalize each customer’s experience and increase the relevance of your email campaigns. Automating your email campaigns reduces your repetitive tasks and saves you time for the more valuable ones, such as responding to customer queries. You can create several campaigns with the help of email marketing automation.

Real Estate 52

Real Estate E-commerce Campaign A/B testing 52

ConversionXL

APRIL 3, 2019

Conversion teams: 6–8 week experiment cycles; Marketing teams: Prepare, campaign, prepare, campaign; Product teams: 2-week sprints. There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

APRIL 13, 2015

As the study points out: 91% of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least 3 times that of social media, but the average order value is also 17% higher. The results were dramatic: 73% unique open rate. 42% unique click through rate.

E-commerce 130

E-commerce CTR Price Retail 130