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How to approach weekly, monthly, quarterly and annual PPC reporting

Search Engine Land

For accounts with lower budgets or less data available (like if you target a niche industry), week-over-week shifts might not be as prevalent. Example : Instead of highlighting specific keywords/audiences, call out the ad group or campaign. Call these out, any reasons for the shifts, and any action items that might be needed.

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How to integrate user-generated content into your SEO strategy

Search Engine Land

Search engine visibility Search engines led by Google have recognized the value of UGC in providing fresh, relevant, and dynamic content. These factors should positively impact search engine rankings. This can be huge within niche publications that discuss the activities of influencers and content creators within your industry.

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Get your B2B site unstuck: Top SEO tips for stagnant sites

Search Engine Land

A drop in click-through rate due to a mix of the above reasons. your restaurant marketing guide used to rank well for Google Ads campaigns for restaurants, but now the SERP is full of guides that cover that topic exclusively). Additionally, you’ll want to dig deeper to see which specific pages are at issue.

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A Complete Guide to YouTube Analytics

ConversionXL

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. By elevate, we mean high AVD and CTR can get you into YouTube’s recommendation engine. are you looking to generate traffic or leads?).

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Keyword difficulty in SEO guide: Everything you need to know

Search Engine Land

Most tools factor the strength and number of referring domains pointing to the top ranking results in the search engines into their calculation, but many use additional metrics too. You might find less relevant results and may spot some niche websites that aren’t household names. Where do you find it? The competition level is just 33%.

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How the YouTube algorithm works: What marketers need to know

Search Engine Land

YouTube search It’s no secret that people use YouTube as a search engine. Not only do people use the search bar on YouTube itself, but as a Google-owned channel, YouTube videos can be found on Google search engine results pages (SERPs) and a video tab for video search on Google. YouTube establishes E-E-A-T using machine learning.

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. For the record, I don't agree.). Keywords and topics.

Gambling 101