ConversionXL

JULY 21, 2022

Omnichannel focuses on quality, creating marketing campaigns based on customer interests. Finally, pay attention to the KPIs and metrics that matter: Overall revenue; Revenue per visitor; Conversion rate; Customer Acquisition Cost; Customer Lifetime Value; Average order value; Active customers; Customer churn; Repeat customers.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

Salesforce

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

Campaign 115

Campaign Click Through Rate E-commerce Promote 115

ConversionXL

SEPTEMBER 28, 2017

On average, the metrics that can take a backseat are pageviews per user, click-through rate, bounce rate, and the average time a user spends on-site. Examples including indirect marketing, such as word of mouth and referrals.) Which metrics are not KPIs? Basically all metrics that are not money.

Click Through Rate 121

Click Through Rate Conversion Referrals Price 121

ConversionXL

MARCH 31, 2021

Cold email and referrals have often been quite effective. But through my work with dozens of agencies, it’s clear outbound alone is no longer enough. Here are some example questions we recently used during a client campaign: Why did you decide to work with [AGENCY]? What’s the biggest challenge you currently face in your role?

Appointment 127

Appointment Clients Launch Follow-up 127

Hubspot

OCTOBER 15, 2015

However, the truth is, if you are doing any kind of online marketing, having even a basic understanding of SEO can help you deliver more successful strategies and campaigns. During your SEO analysis, you’ll need to uncover answers to the following: Who are your main competitors? Search engine referrals.

Engineering 78

Engineering Referrals Click Through Rate Follow-up 78

ConversionXL

FEBRUARY 26, 2014

In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Add new seasonal Campaigns to experiment with new ideas.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Hubspot

MARCH 15, 2012

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. These terms usually have low search volume and low cost-per-clicks (CPCs), yet they are often overlooked by many PPC marketers. Their main topic of discussion was around “spelling for long queries.”

Represent 63

Represent Referrals Click Through Rate Engineering 63

Hubspot

MAY 26, 2011

Every business that is locally focused that can drive most of their customers from local referrals needs to sign up for the Google Local Business Center. Click-through rates and time spent on the site goes way up. How do you measure your campaigns? Search Verticals Business-to-Business Companies Should Focus On.

Consult 66

Consult Click Through Rate Networking Niche 66

ConversionXL

JULY 29, 2020

So what’s the main objective—and ideal user experience —for Google and Amazon? You either get an immediate answer or click through to a site, with no need to return to the SERP. Click-through rate is a proxy for relevance. There are reasons beyond Amazon SEO to run paid campaigns.

Objectives and Key Results 113

Objectives and Key Results Click Through Rate Retail Engineering 113

ConversionXL

OCTOBER 4, 2021

We’ll look at where email fits in the customer journey and walk you through how to create a strategy that fits your customer lifecycle. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Click-through rate.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Hubspot

FEBRUARY 1, 2019

Using link shorteners can benefit your brand in three main ways: 1. When you post long links on social media, it can look like spam or deter users from clicking on something they don't recognize. For example, a branded link for this blog post would look something like “hubs.ly/url-shorterner”. url-shorterner”. Image Credit : Bl.ink.

Referrals 78

Referrals Click Through Rate Up-sell Networking 78

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. Companies outside the top 10 still enjoyed the benefits of account-based marketing, but through engagement-driven one-to-few programs instead. Within 15 months of switching to ABM, Snowflake achieved over 300% growth and increased click-through rates by 150% on one-to-one ABM ads.

Customers 98

Customers Objectives and Key Results Strategize Growth 98

Hubspot

FEBRUARY 5, 2020

And through it all, your customers have much higher expectations than they did 10 years ago. Customer experience is now the main factor driving referrals, sales and lifetime value. This large number of tools that Hatch used delayed its ability to set up campaigns and results in a more complicated marketing process.

Click Through Rate 93

Click Through Rate Launch Repeat business CRM 93

ConversionXL

AUGUST 30, 2018

You’re playing directly into their main field. Sales representatives know that a happy customer is a potential referral that can generate a quick and lucrative commission. In short, treat your outreach as an internal marketing campaign to build interest in and show the value of user research. Are sales up?

UX 111

UX User Experience Non-Profits A/B testing 111

Hubspot

AUGUST 15, 2011

There are usually a number of ways to measure the success of a given campaign, and oftentimes marketers get caught up in using every single metric available to them. It's good to get a general sense of how much people are engaging with your content through their comments, but don't make one of your goals to generate tons and tons of comments.

Click Through Rate 66

Click Through Rate Lead generation Referrals Follow-up 66

Hubspot

MARCH 14, 2014

Remember, if you keep a close eye on these metrics, it''ll help you pivot and adjust your marketing campaigns more quickly, helping to get closer to those looming monthly goals. After someone reads your content, you want that person to take the next step and click on your call-to-action (CTA). Was there a marketing campaign going on?

A/B testing 72

A/B testing CTR Click Through Rate Campaign 72

ConversionXL

APRIL 3, 2018

60-80% open rates and click through rates. They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Build trust through recriprocity. Create win-back campaigns for churned customers. instant delivery.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Hubspot

JULY 10, 2018

There are two main channels you should focus on: LinkedIn Ads. Examples of Great B2B Social Media Lead Generation Campaigns. More customer data can be gathered later in the campaign as leads are qualified with more product-specific offers. This lets you evaluate your campaign results better. Facebook Lead Ad.

Campaign 98

Campaign B2B Lead generation CTR 98

Hubspot

OCTOBER 9, 2019

Between writing a new blog post, posting on social media, and strategizing for a new email campaign, it's hard to look back and see what's driving traffic to your site and what isn't. Nica adds, "On the other hand, backlinks can also drive a substantial amount of referral traffic. There are a lot of tools you can use to get started.

A/B testing 78

A/B testing CTR Engineering Referrals 78

ConversionXL

SEPTEMBER 24, 2020

How can you expect to get referrals or understand what prospects will click if you’re just guessing? HubSpot has an article on split-testing tips for Facebook ads —they’re great guidelines for your ad campaigns. Let’s walk through them. Change one variable at a time. Facebook has a similar structure.

CTR 111

CTR Technique Profit margin Follow-up 111

ConversionXL

MAY 22, 2014

How can you expect to get referrals or understand what prospects will click if all you’re doing is guessing? To ensure you don’t end up burning a ton of money, start testing your ad creative on a sample group that is large enough to get reliable data, but not so large it’s going to cost you a fortune to run the campaign.

CTR 116

CTR Technique Click Through Rate Follow-up 116