Salesforce

MAY 12, 2025

Contraction revenue: Revenue lost due to existing customers’ downgrades or reduced usage. For instance, using tools within your CRM, they can identify customers who are most likely to buy and then use targeted campaigns to upsell premium plans. Use data and analytics to tailor customer communications, campaigns, and offers.

Cross-sell 59

Cross-sell Territory Finance Contract 59

Salesforce

FEBRUARY 3, 2025

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Annual contract value (ACV) The average annual revenue generated per customer contract. You don’t push the cheapest option; you position what’s cost-effective.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Pipeline SQL 52

Salesforce

DECEMBER 12, 2024

Signing bonus: A one-time award given to a new employee as part of the employment contract, primarily to attract top talent to the company. These might be marketing campaigns, product features, new launches, etc. These are typically paid as lump sum bonuses.

Non-Profits 96

Non-Profits Objectives and Key Results Commission Territory 96

ConversionXL

SEPTEMBER 7, 2016

The famous example of this was 7UP’s Uncola campaign: Often, companies try to position themselves against whatever the status quo is (or seems to be) in their industry. by removing contracts and generally positioning themselves as not as evil as the other carriers. Image Source. Define the “Out-Group”. Image Source. Invoke Family Ties.

Technique 79

Technique Electricity Strategize Contract 79

Heinz Marketing

OCTOBER 22, 2018

My campaign team, or rather our demand gen team, has been changing requirements. The campaign team was saying, “Hey. We need to be able to create campaigns faster. On the campaign side, it was really about self-sufficiency, faster campaign creations, more personalization in our ABM orchestration.

Pipeline 66

Pipeline Sales Campaign Presentation 66

Salesforce

MARCH 11, 2024

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Once a lead is landed, sellers collaborate with marketers to learn about them based on their engagement with marketing campaigns.

Sell 59

Sell Cross-sell Territory CRM 59

Spiro Technologies

APRIL 12, 2023

But we have contract manufacturing with some Asian sources to offer a blended model for those customers that so desire. If you typed something in ChatGPT now and asked it to put together a marketing campaign, would you be satisfied with what you received? Or is it split between here and abroad? Adam Honig: Gotcha. Absolutely.

E-commerce 52

E-commerce Manufacturing Education Cross-sell 52