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Real-time vs. batch-based CRM data processing: Key considerations

Martech

When it comes to CRM systems, companies can choose to process customer data in real time or batches. As a marketer, it’s important to understand the differences between real-time and batch CRM data and how each can be used effectively. Real-time vs. batch-based CRM data processing: How do they differ?

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The Ultimate Cold Outreach Guide: Outbound Marketing on Steroids

Veloxy

Preparing for a Successful Cold Outreach Campaign So how do you get your team started? Setting Clear Objectives and Goals for Your Campaign Having clear objective s is essential for any cold outreach campaign. Sending personalized letters or brochures can make a strong impression, especially if we target high-value prospects.

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From Leads to Sales: How Drip Marketing Email Campaigns Work

Salesforce

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Table of contents What is drip marketing? How do you get started with drip marketing?

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Google Ads for lead gen: 9 tips to scale low-spending campaigns

Search Engine Land

Are you ready to turn your low-spending but profitable lead gen search campaigns into sources of significant growth? Every new Google Ads account starts from a humble position, but there comes a time when it makes sense to tune up campaigns and generate even more leads. You might be ready to scale your Google Ads account.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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Two BIG Reasons Your Prospecting Isn’t Working

Sales Hacker

Even if you’ve defined your ICP and created a targeted list of prospects, you may still find that your prospecting isn’t generating impactful results. Learn how these factors impact your prospecting, and what you can do to yield better outcomes in sales. #1: The profiles can be exported as a.csv or synced directly to your CRM.

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Channel99 launches “view-through” pixel technology for digital B2B campaigns

Martech

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. A pixel to track campaign efficiency.

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