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How to build a phone prospecting campaign

Membrain

If you’ve been following my blog series, you’ve learned some best practices for phone prospecting, as well as mistakes to avoid on the phone. You’ve got a great foundation, but now it’s time to build the structure of your phone prospecting campaign. Last time I shared some shortcuts to make things more efficient for you.

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How Your Email Campaigns Harm Your Results

Iannarino

The Gist: We have reached peak email prospecting, the point when its effectiveness begins an inevitable decline. It’s time to reimagine email’s role in prospecting. But that utterly and completely commoditized approach also suggests that you have nothing of value to offer your prospective client. Making Email Valuable.

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What Is a Drip Campaign?

Iannarino

For a long time, prospecting was limited to cold calling. Sales managers who couldn't help their team improve their sales effectiveness demanded more phone calls. The only time more activity is needed is when there is too little activity. Leaders who can improve their teams’ results have an advantage in creating opportunities.

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LinkedIn introduces CTV ads for B2B campaigns

Search Engine Land

LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners including Paramount, Roku and Samsung Ads. Marketers who have created a video ad simply log into Campaign Manager and choose an objective.

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How ZoomInfo Enhances Your ABM Strategy

More specifically, updated data can help organizations outline key accounts for their campaigns. The amount of bad data causes teams to waste valuable time during their workflow, and decreases their number of targeted prospects. Download this eBook to learn how to start improving your marketing team's data!

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From Leads to Sales: How Drip Marketing Email Campaigns Work

Salesforce

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Table of contents What is drip marketing? How do you get started with drip marketing?

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How to keep your marketing automation campaigns from ruining your week

Martech

It allows companies to set up campaigns that run on their own without further human intervention. This particular example is about email, but you can apply the same principles to other campaigns. Include the logic of your personalization campaign in that document. Keep track of the volume of each of your campaigns.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.