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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. A marketing playbook gets everyone on the same page. Marketing funnel. Content channels. Content creation.

Campaign 149
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 123
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How to Create an Effective Sales and Marketing Plan

Highspot

Specific objectives, such as brand awareness, lead generation, customer acquisition, or market share. Marketing Strategies Overview of the overarching marketing strategies, including product positioning, pricing, distribution, and promotion. Price: Pricing strategy, discounts, and payment terms.

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How to Create an Effective Sales and Marketing Plan

Highspot

Specific objectives, such as brand awareness, lead generation, customer acquisition, or market share. Marketing Strategies Overview of the overarching marketing strategies, including product positioning, pricing, distribution, and promotion. Price: Pricing strategy, discounts, and payment terms.

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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 79
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Expert Tips for Improving Sales Operations Efficiency

Highspot

From managing evolving sales technology to responding to the changing pricing strategies and expectations of business leaders and customers, there is an endless demand for attention and action. Shifting Customer Expectations Digitized selling has changed customer-business interactions.

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Grow Your Marketing Agency With These 7 Tips

Hubspot

Creative agencies are at the heart of the campaign process for their clients. Did you know that over 75% of agency marketers believe that they directly influence revenue? Adjust your pricing model if needed. Do your prices accurately reflect the quality of your service offerings? Have a specialization as a selling point.

Referrals 101