Heinz Marketing

MAY 15, 2025

Knowing who you’re selling toand how they make buying decisionsis key to building effective campaigns, aligning sales and marketing, and accelerating pipeline. It includes job responsibilities, goals, pain points, buying motivations, and how that person evaluates vendors. Buyer Personas What is a B2B buyer persona?

Drivers/motivators 89

Drivers/motivators B2C Cross-sell B2B 89

Martech

OCTOBER 1, 2024

Campaign structures like Google’s Performance Max (PMax), Meta’s Advantage+ Shopping, Amazon’s Performance+ and TikTok’s Smart Performance Campaigns promise efficiency through automation and artificial AI. Meta followed suit in 2022 with its Advantage+ Shopping Campaigns.

Retail 128

Retail Campaign Drivers/motivators Launch 128

Martech

MAY 7, 2025

Below are five key drivers to unlock full-funnel success through CRM and CDP data. For instance, comparing campaign performance before LTV-based bidding is enabled versus after can reveal uplift in revenue-per-customer, reduction in churn or improved conversion efficiency.

Drivers/motivators 80

Drivers/motivators CRM Growth Conversion 80

Martech

OCTOBER 8, 2024

Holistic testing looks at all of the factors that go into optimizing an email campaign. I created this method to derive more reliable insights about our customers — not just which subject lines get more opens in a single test but what motivates them to act. This goes beyond simply testing subject lines or calls to action.

A/B testing 133

A/B testing Drivers/motivators Campaign Clients 133

Martech

JULY 16, 2024

The prospect of earning rewards motivates customers to choose a particular brand over competitors, especially when they are close to reaching a reward threshold. Moreover, loyalty programs can incorporate tiered membership levels, where increased spending unlocks premium benefits, motivating customers to spend more to reach the next tier.

Cross-sell 115

Cross-sell Drivers/motivators Strategize Promote 115

Martech

DECEMBER 2, 2024

A predictive model might flag a high-performing campaign and suggest more investment, only for the success to be driven by an unrelated event, like a viral trend. Retention as a GTM driver: Analyze customer churn and expansion patterns to develop targeted strategies that boost net revenue retention (NRR) and lifetime value (LTV).

GTM 129

GTM Drivers/motivators Pipeline B2B 129

Martech

NOVEMBER 6, 2024

By understanding the emotional drivers behind viral content, brands can create campaigns that reach wider audiences and inspire real engagement. Since emotional intensity drives engagement, your team needs to be focused on campaign ideas that will leave your target market saying, “Oh, wow, that’s really surprising!”

Drivers/motivators 136

Drivers/motivators Campaign Pitch Growth 136

Martech

DECEMBER 5, 2024

” This expression applies when trying to create and execute personalized campaigns. If you go too deep into understanding prospects’ or customers’ needs and preferences, you can’t scale the campaign. Often, their motivations were to seek new information to share with others — hence the term “influencer.”

B2B 132

B2B Drivers/motivators Campaign Service 132

Martech

DECEMBER 19, 2024

Dig deeper: 4 cognitive biases and psychological drivers for influencing behavior How to use visual cues to trigger action Visual cues play an essential role in creating CTAs that attract attention and drive clicks. Generic phrases like Submit or Click here lack personality and dont motivate users to act.

A/B testing 128

A/B testing Drivers/motivators CTR Click Through Rate 128

Martech

JANUARY 9, 2025

Andrade added: Insights marketers can glean include the leading drivers of customer churn and which competitors are mentioned, the new features or improvements customers ask for during interactions and emerging topics. How does this work?

Drivers/motivators 133

Drivers/motivators Represent Contact Campaign 133

Martech

OCTOBER 4, 2024

Accurate measurement of campaign performance and targeting specific audiences are key to successful digital advertising. No matter what motivated Google’s change, the shift in cookie deprecation creates a unique opportunity for the industry. As the industry grapples with these potential disruptions, companies are in a tough spot.

Drivers/motivators 137

Drivers/motivators Trust Technology Technology 137

Martech

SEPTEMBER 26, 2024

Really understanding what motivates them. Understanding people’s motivations helps marketers overcome the organization’s politics and build solid relationships with those key stakeholders. What are their pain points? What are their needs?” And those leaders, along with the marketing leader, make up a team, too. “I

Government 113

Government Drivers/motivators Consult Trust 113

Martech

JUNE 3, 2024

At its core, personalization taps into five fundamental human motivations that help brands acquire and retain customers. Dove’s “Real Beauty” campaign is an example of a brand leading the charge in building emotional engagement. As a result of the campaign, Dove saw a 10% sales increase in the first year of the campaign.

Drivers/motivators 122

Drivers/motivators Customers UX Commission 122

Martech

JULY 11, 2024

If you are executing campaigns, especially in existing accounts, you have data that goes much deeper than you could buy. Through a better understanding of why people are doing what they are doing, it gets to their real motivations. Did you know that you have your own intent data? You don’t need to buy it. The signal becomes insight.

B2B 136

B2B Cross-sell Drivers/motivators Pipeline 136

Martech

SEPTEMBER 5, 2024

Email tests give insights into your customers, which messages resonate with them, what motivates them to buy and even what turns them off. But if you don’t follow good testing protocols, your test results can lead you far off the track, endangering not just a single email campaign but your entire email program.

Follow-up 126

Follow-up Drivers/motivators Campaign Promote 126

Martech

DECEMBER 12, 2024

If you exceed 160 characters, your SSP will charge this as two texts, which can add up quickly when you send frequent SMS campaigns. Having just 160 characters at your disposal requires creative thinking, especially if your campaign has a lot of info to convey. SMS should always use simple, direct wording.

A/B testing 119

A/B testing Campaign Legal Launch 119

Search Engine Land

SEPTEMBER 20, 2024

Create a PPC campaign. How PPC and SEO teams can diversify their efforts PPC Migrate your top Google Ads campaigns to Microsoft Bing. The platform makes it very simple to migrate your top campaigns. PPC teams have extensive experience with remarketing, one of the most effective campaigns introduced in the last 15 years.

CTR 108

CTR UX Campaign Education 108

Martech

DECEMBER 18, 2024

Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others.

Objectives and Key Results 107

Objectives and Key Results CRM Drivers/motivators Campaign 107

Martech

DECEMBER 3, 2024

Valued for being reliable and easy to measure, these legacy channels were key drivers for brand awareness and conversions. When paired with digital or audio campaigns, DOOH can boost awareness in environments where consumers focus more on brand messaging. However, the modern consumer journey is now more complex and fragmented.

Drivers/motivators 130

Drivers/motivators Gaming Niche High impact 130

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ClickFunnels

NOVEMBER 29, 2022

The post 9 Strategies For Successful SaaS Email Marketing Campaigns appeared first on ClickFunnels. Plus, it’s a major driver of conversions (especially for SaaS businesses). Social Media Campaigns. Social media campaigns are a great way to reach new audiences and collect their contact information. Email Often.

Campaign 130

Campaign Drivers/motivators Referrals Contact 130

Martech

SEPTEMBER 30, 2022

” In this setting, businesses need to start thinking about how to be more disruptive and set themselves apart from the rest, even in SEO campaigns. Steps to build a disruptive marketing campaign. If you want to build a disruptive marketing campaign, there are a few things you need to keep in mind: 1. Know your industry.

Campaign 130

Campaign Technique Construction Drivers/motivators 130

Martech

AUGUST 1, 2024

By analyzing survey data, reviews, and social data in real-time, this tool offers a precise understanding of customer behaviors and motivations at both the location and enterprise levels. It integrates AI and automation to manage advertising campaigns at scale across various social media platforms through a user-friendly interface.

Technology 117

Technology Technology Campaign Drivers/motivators 117

Martech

JULY 30, 2024

For example, your team or agency is growing and taking on a variety of projects, from simple, low-cost ones to complex, high-cost campaigns. Will it be creative marketing campaigns (i.e., Opportunities to enhance skills may aid in retaining talent, providing stability where helpful and motivating staff with your investment in them.

Profit margin 125

Profit margin Niche Strategize Clients 125

Search Engine Land

JULY 22, 2024

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. More importantly, you must use the right tools to evaluate conversions. Same thing here).

A/B testing 96

A/B testing UX Campaign Conversion 96

Search Engine Land

JULY 16, 2024

The prospect of earning rewards motivates customers to choose a particular brand over competitors, especially when they are close to reaching a reward threshold. Moreover, loyalty programs can incorporate tiered membership levels, where increased spending unlocks premium benefits, motivating customers to spend more to reach the next tier.

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

Martech

MAY 13, 2025

Maybe they know exactly what happens when they send out a well-organized campaign and see the results pour in. Behavioral testing lab What kinds of email content motivate your customers to act? People say they sign up for promotions, but are they more receptive to emotion-driven campaigns in some instances? Or maybe they do.

Drivers/motivators 101

Drivers/motivators A/B testing Promote Strategize 101

Sales Pop!

MAY 20, 2024

Why Customize Sales Campaigns? While there are many good reasons to customize your sales campaigns, the top one being revenue. Aside from making money, here are a few good reasons to customize your sales campaigns. Personal Connection Customizing sales campaigns forms a personal connection.

Campaign 130

Campaign Customers Click Through Rate Appointment 130

Salesforce

MAY 5, 2025

By pivoting to WhatsApp as one of its primary communication channels, OXXO dramatically improved customer engagement and loyalty with up to 80% campaign conversion rate. “Seeing 80% conversion rates in a campaign has blown our minds. Doing so ensured that customer groups were receiving campaigns and messages that were relevant.

Conversion 96

Conversion Customers Strategic partnership Campaign 96

Martech

MAY 27, 2025

CTV isnt yet a stand-alone revenue driver. How to integrate campaigns for maximum benefit. When to add CTV to your marketing mix Im a big proponent of CTV campaigns, but I dont recommend that every brand jump in. offer analyses showing the incremental value of CTV campaigns. Its digital targeting functionality.

Growth 95

Growth Drivers/motivators Campaign CRM 95

Heinz Marketing

OCTOBER 29, 2024

Challenges Specific to DACI: Driver vs. Approver Confusion and Bottlenecks One of the main challenges with DACI is distinguishing between the “Driver” (who leads the work) and the “Approver” (who gives the final yes/no). The Driver may feel they lack the autonomy to execute tasks without constant oversight.

Drivers/motivators 89

Drivers/motivators Consult Go To Market Campaign 89

Martech

SEPTEMBER 17, 2024

This second article will shift our focus to the execution phase of marketing campaigns and initiatives, where your strategy comes to life. What stands in the way of using data effectively during a campaign? Even with careful planning and a commitment to staying data-driven, a campaign can still go wrong. And how do we get there?

Objectives and Key Results 70

Objectives and Key Results Click Through Rate Campaign Drivers/motivators 70

Martech

FEBRUARY 13, 2025

Data as a strategic driver Data-related applications (blue) are also prominent, with six of the top 20 focused on focused on knowledge management, competitor research and documentation. GenAI’s ability to analyze vast amounts of data and extract actionable insights is a key driver behind its popularity.

Drivers/motivators 140

Drivers/motivators Strategize Technology Technology 140

Martech

JANUARY 23, 2023

Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Using psychology to address your ecommerce customers’ motivational drivers will be one of those approaches. That’s a loss aversion mention.

Drivers/motivators 130

Drivers/motivators Profit margin Price Campaign 130

Martech

FEBRUARY 20, 2025

The gap between martech capabilities and B2B reality We’re all excited about martech and its constant improvements that enhance our campaigns. Dates emphasizes the need to move beyond campaigns targeting individuals and instead focus on influencing at the account level. Your marketing must address these varied expectations.

Objectives and Key Results 108

Objectives and Key Results B2B CRM Campaign 108

Martech

JULY 18, 2024

It’s all contributing to what I call “marketing analysis paralysis,” and you can recognize the signs and symptoms such as: Pushing priorities quarter after quarter leading to low employee morale as the development team’s work stalls, decreasing motivation and productivity.

Objectives and Key Results 122

Objectives and Key Results Government Launch Strategize 122

Martech

OCTOBER 29, 2024

Just like a car needs a driver, AI requires human creativity, critical thinking and strategic decision-making to produce solid outcomes. AI didn’t devise Tomorrow.io’s innovative campaign, but it sure did help execute it. Reassure marketers AI is a powerful tool that enhances capabilities, not eliminates roles.

Drivers/motivators 123

Drivers/motivators Strategize High impact Pitch 123