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To Chatbot or Not to Chatbot for B2B Lead Generation?

Cience

Think for a moment about chatbots for B2B lead generation … What do you feel? In today’s article, we’ll examine the pros and cons of chatbots for B2B lead generation. By Purpose : For external use: Lead Generation . Lead scoring/qualification. Later they also added lead generation questions.

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From Print to Digital: The History of Content Marketing

Lead Fuze

This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material. This evolution paved way for innovative tactics such as SEO (Search Engine Optimization), multi-channel marketing campaigns across different platforms, and much more.

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What is Relationship Marketing: Exploring Effective Tactics

Lead Fuze

Beyond traditional methods, we’ll explore innovative approaches such as GE’s podcast sponsorship within the Sci-Fi genre or Domino’s risk-taking approach within their campaign. HubSpot’s research shows that social media has a 100% higher lead-to-close rate than outbound marketing methods.

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Utilizing Predictive Analytics: Guide to Business Success

Lead Fuze

It’s used in various sectors including finance, entertainment, marketing, manufacturing, healthcare – and the list goes on. This technique can forecast future cash flow, determine staffing needs, or even target marketing campaigns. Check out LeadFuze to see how you can automate your lead generation.

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Virtual events: The ultimate marketers’ guide

Martech

These activities include audience polling, chat, Q&A, along with elements intended to entertain the audience like group yoga, bartending, DJ/music events, and virtual swag and meals delivered to the attendee’s location. Much more on networking is here. Virtual event history.

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

The AVA Digital Awards are comprised of six major categories -- general digital marketing, web-based production, digital video creation, video production, audio production/radio, and pro bono -- each of which contain their own individual awards, like “podcasts” under audio production/radio, and “social campaign” under general digital marketing.

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The Ultimate Guide to Throwback Thursday: How to Use #TBT in Your Marketing

Hubspot

Used primarily on Instagram, Twitter, Facebook, and Pinterest, Throwback Thursday posts can liven your marketing campaigns up and generate real results -- that is, if you know how to use them right. Make your throwback entertaining and relevant -- both to your audience''s needs and popular events. Being Irrelevant. Being Boring.