ConversionXL

JUNE 8, 2017

User experience research or UX research, shouldn’t be limited to A/B testing programs only. If done properly, you UX research should have landed you a lot of ideas about which problems affect which segments. Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? Google Adwords?

A/B testing 97

A/B testing UX User Experience Cross-sell 97

ConversionXL

JUNE 5, 2014

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? We’ve even started testing recovery campaigns for former customers whose issues we’ve fixed; I’ll write about that in a future post, but the early results are very promising.” featured image source.

Customers 105

Customers User Experience Profit margin A/B testing 105

ConversionXL

JUNE 5, 2014

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? We’ve even started testing recovery campaigns for former customers whose issues we’ve fixed; I’ll write about that in a future post, but the early results are very promising.” featured image source.

Customers 98

Customers User Experience Profit margin A/B testing 98

Search Engine Land

NOVEMBER 17, 2023

And helping organizations succeed comes down to two types of tasks: Content SEO : Creating and assisting with creation of pages that might provide information, entertainment, or other value to site visitors. Cost per conversion (also CPC) : The cost of an ad campaign divided by the amount of conversions.

Engineering 121

Engineering Niche Promote Up-sell 121

Hubspot

JULY 20, 2016

Its follower base is also growing rapidly as the brand continues to share…” says SmartInsights about the company’s campaign. That’s what all that talk about UX and user onboarding is about. Best Practices for Marketing Campaign Launch in a New Channel. Create specific goals like Buffer does on all of their campaigns.

Retail 53

Retail Technology Technology Launch 53

Martech

MARCH 18, 2022

How brands can succeed in digital asset management : Assessing your brand’s relationship with digital technologies is foundational to campaign success. 6 reasons why marketing operations is foundational to successful campaigns : Brands that neglect marketing ops will find more than a few problems with their campaigns.

UX 126

UX E-commerce Campaign Entertainment 126

Martech

MARCH 18, 2022

How brands can succeed in digital asset management : Assessing your brand’s relationship with digital technologies is foundational to campaign success. 6 reasons why marketing operations is foundational to successful campaigns : Brands that neglect marketing ops will find more than a few problems with their campaigns.

UX 114

UX E-commerce Campaign Entertainment 114

ConversionXL

NOVEMBER 16, 2016

Here’s MailChimp preparing me for my “moment of glory” as I’m getting ready to send an email campaign… And here’s Reigns criticizing my ability to run a kingdom… Note that the above example is an exception to a common rule. Tone can make the UX worse. Respectful vs. Irreverent. less like work).

Conversion 103

Conversion Objectives and Key Results Gaming UX 103

Search Engine Land

FEBRUARY 21, 2023

Microsoft Advertising rolls out dynamic descriptions for DSAs, which will become the default starting in April 2022: Advertisers in sensitive verticals would remain opted out of this change for existing campaigns.

Launch 85

Launch Engineering Retail UX 85

Sales Hacker

MAY 27, 2025

Previously, he founded GetFeedback (acquired by Campaign Monitor) and Kieden (acquired by Salesforce), where he also served as SVP & GM. Previously, he was the founder of Get Feedback, which was acquired by Campaign Monitor in 2015. Sean is the founder of Qualified and AI pipeline automation platform for B2B companies.

GTM 66

GTM X-functional Start-ups Go To Market 66

ConversionXL

APRIL 6, 2016

Simplify, reassure that the goal will be met, human contact, humor, entertainment, reducing cognitive load, etc. Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). You have three parameters: medium, source, campaign name.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77