Search Engine Land

OCTOBER 16, 2023

The full list of finalists Best use of AI technology in search marketing How Brainlabs quadrupled content output and tripled organic Share of Voice for Mars Petcare using AI Closed Loop – How Google’s AI Powered Bidding Drove International Growth for Calendly How Direct Agents Utilized Proprietary Technology To Supercharge Google Ads tCPA Bidding Algorithm (..)

Engineering 135

Engineering Non-Profits A/B testing Growth 135

Search Engine Land

JANUARY 7, 2023

Halting campaigns shouldn’t be your only brand safety precaution. AdWords Reach Reporting Moves To The Campaigns Tab. 2015: Google moved the Reach and Frequency report out of the Dimensions tab to the Campaigns tab. Utah Has Highest Google Usage, West Virginia The Lowest. But keyword research is still far from obsolete.

Engineering 99

Engineering Non-Profits Electricity Networking 99

Search Engine Land

JANUARY 9, 2023

Search Plus Your World didn’t cover content on Facebook, Twitter, or any social networks where content could be shared to a more limited audience. 2020: Advertisers could group and report on campaigns with a hierarchical structure to see performance by business category or marketing strategy.

Government 89

Government Engineering Retail User Experience 89

Search Engine Land

JANUARY 24, 2023

A campaign encouraged people to link to Bush’s bio using the anchor text “Miserable Failure”. Marin: Search CPCs outpaced spend growth in Q4 2017 2018: Mobile search click costs increased by 25% year over year. Virginia Woolf Google doodle honors iconic author of classics ‘Mrs.

A/B testing 125

A/B testing Engineering Price Territory 125

Heinz Marketing

JANUARY 20, 2020

Matt: Paul, is that a West Virginia mountaineer type of deal you’re heading now? Yes it is because we do a show on West Virginia University’s School of Data, Marketing, and Communications. I’ve never been to West Virginia. I have never to been to West Virginia University. Paul: Yes. I was impressed.

Pipeline 55

Pipeline Sales Up-sell Start-ups 55

ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign. This has fueled the growth of companies like Gilt and A Touch of Modern. The rest of the story is familiar.

Customers 108

Customers Strategize Campaign Manufacturing 108

ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign. This has fueled the growth of companies like Gilt and A Touch of Modern. The rest of the story is familiar.

Customers 101

Customers Strategize Campaign Manufacturing 101