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This day in search marketing history: January 8

Search Engine Land

Halting campaigns shouldn’t be your only brand safety precaution. AdWords Reach Reporting Moves To The Campaigns Tab. 2015: Google moved the Reach and Frequency report out of the Dimensions tab to the Campaigns tab. Utah Has Highest Google Usage, West Virginia The Lowest. But keyword research is still far from obsolete.

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Search Engine Land Awards 2023: Complete finalists list

Search Engine Land

The full list of finalists Best use of AI technology in search marketing How Brainlabs quadrupled content output and tripled organic Share of Voice for Mars Petcare using AI Closed Loop – How Google’s AI Powered Bidding Drove International Growth for Calendly How Direct Agents Utilized Proprietary Technology To Supercharge Google Ads tCPA Bidding Algorithm (..)

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Rethinking Social Media Marketing: How to Use a Behavior Based Approach For Content on Social Media

Hubspot

Companies today are grappling with how to best market to consumers on various social networks. How can they better identify the types of content that will perform the best on each network? Based on our data, we tied the most prevalent behaviors found on each of the six social network we studied (see figure 1).

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This day in search marketing history: January 25

Search Engine Land

A campaign encouraged people to link to Bush’s bio using the anchor text “Miserable Failure”. Virginia Woolf Google doodle honors iconic author of classics ‘Mrs. So a few of us who work here got together and came up with an algorithm that minimizes the impact of many Googlebombs.” Google’s 2016 Bad Ads Report: 1.7

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Sales Pipeline Radio, Episode 191: Q & A with Robert Pease @RobertCPease

Heinz Marketing

Matt: Paul, is that a West Virginia mountaineer type of deal you’re heading now? Yes it is because we do a show on West Virginia University’s School of Data, Marketing, and Communications. I’ve never been to West Virginia. I have never to been to West Virginia University. Paul: Yes. I was impressed.

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Want to Know a Secret? Your Customers Do.

ConversionXL

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign. Walmart is an obvious example—we care about low prices, not the logistical networks that achieve them. Image source ).

Customers 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign. Walmart is an obvious example—we care about low prices, not the logistical networks that achieve them. Image source ).

Customers 101