article thumbnail

9 more states join federal antitrust lawsuit against Google

Search Engine Land

A group of nine states, comprising Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia, have become part of a U.S. Google, however, has refuted these allegations and requested Judge Leonie Brinkema in the Eastern District of Virginia to dismiss the case.

article thumbnail

Shifts in data privacy are forcing a return to marketing fundamentals

Search Engine Land

Researching everything – users’ preferences, interests, employment and demographic details, online behaviors – and then using that information to craft campaigns that serve up hyper-targeted ads. campaign, for example. The European Union adopted the General Data Protection Regulation (GDPR) almost six years ago in 2018.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Google Ad business faces breakup after being charged with EU antitrust violations

Search Engine Land

This could potentially lead to more transparency, greater campaign control for advertisers and increased innovation, which could prompt the creation of new ad tools. states (Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia), joined forces to bring a similar lawsuit against Google.

article thumbnail

Google sued by USA Today publisher amid falling ad revenue fears

Search Engine Land

The outcome of these cases could force the search engine to implement big changes such as the divestment of its ad business, which could potentially lead to increased transparency, more campaign control for advertisers and better innovation – which could also possibly mean the creation of new ad tools. What’s happening?

article thumbnail

Search Engine Land Awards 2023: Complete finalists list

Search Engine Land

The full list of finalists Best use of AI technology in search marketing How Brainlabs quadrupled content output and tripled organic Share of Voice for Mars Petcare using AI Closed Loop – How Google’s AI Powered Bidding Drove International Growth for Calendly How Direct Agents Utilized Proprietary Technology To Supercharge Google Ads tCPA Bidding Algorithm (..)

article thumbnail

This day in search marketing history: January 8

Search Engine Land

Halting campaigns shouldn’t be your only brand safety precaution. AdWords Reach Reporting Moves To The Campaigns Tab. 2015: Google moved the Reach and Frequency report out of the Dimensions tab to the Campaigns tab. Utah Has Highest Google Usage, West Virginia The Lowest. But keyword research is still far from obsolete.

article thumbnail

How to fix a huge traffic drop after rebranding

Search Engine Land

Branded vs. non-branded campaigns in PPC to see if consumers are using the new branding or if the branding, email, PR, lifecycle and social teams need to ramp up the announcements and adoption. Conference in Arlington, Virginia and discussed using “domain reputation score” in their algorithm.

Launch 112