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Going International? Tips for Global Ecommerce Expansion

Salesforce

While every company is different, I’ve found there are five key steps to international commerce success: Identify international market potential Understand the challenges of international ecommerce Localize by market Determine payment methods Activate and launch Let’s examine each. Consider your product catalog and inventory mix.

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How to Build a Beloved Product Without Email Marketing

ConversionXL

But when we took a closer look, we discovered that, even if we scaled our email campaigns, the users who received our emails represented a measly 1% of our overall revenue. We launched our second campaign a week later, and the story got worse. This should look different for every product and business, so get creative.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

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SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

Speed While developing organic visibility can take time, a PPC campaign can be created in days and ramped up in weeks. Calls, locations, site links, pricing and bullet points (callouts) are just some of the options for creating ads that dominate the page. Want to test a new product? Agile Speed provides agility.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

After the product’s developed, the startup employes marketing to get attention, Sales to close deals, and perhaps a Director of Customer Service to field customer issues. Turns out, product isn’t the most critical thing for starting a business, it’s having customers to buy what you’re selling. image source.

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The Ultimate Guide to Entrepreneurship

Hubspot

Many businesses that are now household names — like Airbnb and Uber — took multiple launches to succeed. In the long run, it’s better to focus on developing a minimum viable product , launching, and optimizing based on feedback, rather than trying to get it right the first time with an untested idea of a “perfect” product.

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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

Depending on its complexity, new product development can last for years, accruing research, prototyping, and production costs without bringing in revenue. For this reason, it could be a good idea to get a minimum viable product (MVP) as early as possible to show how your product will work to investors and customers.

Product 142