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How I Owned My Salesforce Journey To a Dream Marketing Job

Salesforce

I saw a Salesforce presentation while working at a nonprofit, and I was immediately intrigued by the possibilities. It was just before the launch of Lightning. So I started the Salesforce Marketer Group in Charlotte, North Carolina. Then “Salesforce discovered me,” as I like to say. EARN THE BADGE.

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How to Start a Small Business in 10 Steps

Salesforce

Do you have a killer idea that you think would be perfect for launching a small business? But in the real world, launching a small business can be a bit more challenging. If you’re skilled in a certain trade — say, bookkeeping — you can launch a business with almost no money. Here are 10 steps that will get you on your way: 1.

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What Would a 'Mad Men' Era Ad Campaign Look Like Today?

Hubspot

This is an excerpt from our ebook, Traditional Turned Inbound: Reimagining 5 Iconic Ad Campaigns From the Past. Learn more about your favorite classic ad campaigns by downloading the ebook today ! How would Volkswagen’s “Think Small” campaign have to be executed to make the Beetle the most popular imported vehicle? The Results.

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PODCAST 131: Data, Set, Match: How to Build a Two-Sided Marketplace to Drive Revenue with Ryan Walsh

Sales Hacker

REGIE uses artificial intelligence to create entire outbound inbound, and even follow-up sales campaigns faster. Using over one billion rows of performance data across 75 industries, REGIE uses your targeting to inform your campaigns, decreasing the time your team spends creating campaigns. The result? The result?

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SaaStr Podcast #361 with ServiceNow Chief Customer and Partner Officer Lara Caimi

SaaStr

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. And we had brand campaigns. How does Lara approach the right way to address enterprise customer communications? Why has that been made easier in COVID times? Harry Stebbings. ServiceNow. Lara Caimi: Yeah.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Once a lead is landed, sellers collaborate with marketers to learn about them based on their engagement with marketing campaigns.

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This day in search marketing history: January 19

Search Engine Land

Google’s page layout algorithm launches In 2012, Google announced it would penalize sites with pages that were top-heavy with ads. Google Exposes Maps Options With New Widget Display 2011: Google formally launched a new Google Maps display that made the different viewing options much more visible.