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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. This helps players achieve objectives consistently, even when team members change. Positioning.

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How to control Performance Max campaigns

Martech

Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Control is shifting to the periphery of the ads system.

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How to Start a Video Marketing Agency: Key Steps

Lead Fuze

Launching a video marketing agency can be an exhilarating and lucrative endeavor for those aiming to exploit the burgeoning need for top-notch video material. In this comprehensive guide, we will explore crucial aspects of starting a successful video marketing agency, such as defining your target audience and establishing campaign goals.

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How to Start Up a Marketing Agency: Key Strategies

Lead Fuze

Lastly, offering various pricing models tailored to client needs while increasing brand awareness through educational webinars and community outreach initiatives will further solidify your position in the industry. By doing so, you’ll be able to build credibility and attract potential clients when launching your own business.

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Why we care about marketing management

Martech

Effective marketing management can help your organization achieve key objectives for your business. Measuring the results from marketing management. Marketing management is a process that helps you plan, develop and implement promotional strategies and campaigns with the right team members and teams.

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ChatGPT turns one: How generative AI is revolutionizing PPC

Search Engine Land

Looking back at ChatGPT’s debut ChatGPT launched on Nov. Google took things further and introduced a generative AI campaign creator in May. These early applications demonstrated the immense potential for ChatGPT in PPC account management and campaign optimization. As a result, it produced higher-quality writing.

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How To Get Started With Email Segmentation

Salesforce

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. What are the key tools for email segmentation? This means you can send them exclusive access to sales, early product launches, or special discounts. Personalize, personalize, personalize. Let’s break it down.