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Search Ads 360: 3 best practices for advanced PPC marketers

Search Engine Land

While Google Ads has built-in bidding algorithms and optimization features, some PPC marketers and advertisers still rely on Google’s Search Ads 360 (SA360) for managing complex campaigns. You can use Search Ads 360 to create, manage and report on search campaigns on: Google Ads Microsoft Ads Yahoo!

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How to optimize your ecommerce ad spend and budget for the best ROI

Search Engine Land

Run on a variety of campaign types It’s easy to get blinded by the latest and greatest from Google, but like with your 401K, diversifying your investments is a must. Google rolls out new campaigns gradually, and advertisers should follow suit by gradually adopting these new campaign types.

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What Is Economy Pricing? (& How Can You Leverage It?)

Hubspot

One of the most common examples of economy pricing happens on an airplane. Then, they use economy pricing to fill standard seats on the plane at a lower price. Then, they use economy pricing to fill standard seats on the plane at a lower price. It's a no-frills option that appeals to price-sensitive customers.

Price 61
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Google Merchant Center: Using product data to boost your retail efforts

Search Engine Land

It offers free analytics on product performance, pricing, demand and more. This article shows how to extract these insights to make smarter inventory, pricing and assortment decisions. Allows for historical data analysis, letting you backfill data across countries or categories for up to two years. Price updates.

Retail 92
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Why and how to use loss aversion in email marketing (plus 4 examples)

Martech

Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Loss aversion works best when you use it to help your customers avoid a negative outcome, such as: Paying more because of a price increase. Losing a beneficial feature.

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How to Implement a Promotional Pricing Strategy the Right Way

Hubspot

One of the best ways to do that is through a practice known as promotional pricing. Let's get a feel for what that term means, some of the more prominent examples of it, and what you need to do to implement a successful promotional pricing strategy. Here are some of the more prominent examples of promotional pricing.

Promote 82
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Target ROAS in Google Ads: 5 key considerations

Search Engine Land

Variability in sales value Before delving into the more technical requirements of value-based bidding, it might be useful to weigh up the size of the opportunity. Consider an ecommerce store selling products worth $20, $50 and $100. Even if your prices are uniform, the profit margins may differ.