ConversionXL

FEBRUARY 17, 2021

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. But it’s still a time crunch for Google to figure out how to defend their ad empire without access to the user-level data that’s made it so lucrative. Still, it’s a big change. Image source ).

Networking 140

Networking Trust A/B testing Conversion 140

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 84

Trust Objectives and Key Results Engineering Negotiate 84

ConversionXL

APRIL 18, 2019

And, by extension, the key to maintaining and growing its search market share, thus capturing more eyeballs for ads.). Satisfying passive intent, Kohn argues, is essential for user engagement and conversion. If active intent brings in users at the top of the funnel, passive intent engages and converts them.

UX 126

UX Engineering Click Through Rate Follow-up 126

Search Engine Land

FEBRUARY 19, 2024

Local has evolved from listings management to real experience and engagement. Today, consumers are looking for more personalized experiences and relevant conversations across all touch points. Ensuring you have a meaningful number of high-quality, authentic images that will boost search visibility and conversions.

Objectives and Key Results 112

Objectives and Key Results Territory Real Estate Hospitality 112

ConversionXL

FEBRUARY 3, 2022

Your market goals now are to increase market share and create brand preference. In the growth phase, you have the advantage of early adopters and data to tailor marketing (and product development) strategies based on customer experiences. Pay-per-click advertising. Personalize the customer experience.

Growth 102

Growth Product Objectives and Key Results User Experience 102

ConversionXL

AUGUST 30, 2018

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years.

UX 111

UX User Experience Non-Profits A/B testing 111

Heinz Marketing

AUGUST 28, 2023

Market Share and Positioning: Research their market share, position, and reputation within the industry. Are they market leaders, challengers, or niche players? Website and Online Presence: Evaluate their website design, user experience, content quality, and engagement strategies.

B2B 77

B2B Objectives and Key Results Click Through Rate Strategize 77