Remove Click Through Rate Remove CTR Remove Sales
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AI-Powered Personalized Podcast Recommendations: A New SEO Strategy to Boost Sales

Sales Pop!

In the fast-evolving landscape of content marketing and sales, podcasting has become a powerful medium for brand visibility and audience engagement. Platforms like Spotify and Apple Podcasts use sophisticated AI algorithms to recommend content based on user behavior—something sales teams can capitalize on for a new SEO and marketing edge.

Niche 246
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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

Demos, for example, are typically the gateway to a traditional sales-led GTM strategy. There are two business drivers for taking a product-led approach to sales and marketing. Sales teams are expensive. Hiring, training, paying and inevitably replacing an experienced sales team is resource-intensive.

B2B 128
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9 Ways to Supercharge Your Email Click-Through Rates

ConversionXL

You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason.

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

KPIs: Open rate: Measure the percentage of recipients who open your emails. Click-through rate (CTR): Track how many people click on links in your emails. LinkedIn Sales Navigator: For finding and connecting with potential leads. Martech tools: Mailchimp: For creating and managing email campaigns.

B2B 124
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11 Sure-Fire Ways to Increase Email Click-Through Rates

Hubspot

But with the prevalence of preview panes and the emergence of tools like Priority Inbox, the metric that gets email marketers salivating most is email click-through rate (CTR). Let's start improving that email click-through rate to really give your CMO something to smile about. Offer targeted content.

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9 Ways to Supercharge Your Email Click-Through Rates

ConversionXL

You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason.

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The fallacy of CTR as a KPI: Redefining PPC ad success

Search Engine Land

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts.

CTR 102