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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

Pay attention to their backlink profile, site user experience (UX), and keyword targeting. November and December seemingly blur into one continuous period of shopping and promotions. Plan your content calendar meticulously to align with holiday events and promotions, focusing on originality and relevance.

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4 pillars of an effective SEO strategy

Search Engine Land

Meta descriptions : Craft meta descriptions like they were ad copy to improve click-through rates. User experience (UX): Ensure your site is a joy to use and navigate. For larger businesses, a solid content marketing and SEO strategy is also the most scalable way to promote your business to a wide audience.

UX 132
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

These can include UX issues or concerns that aren’t addressed in copy.” [via In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads. via Observer ]. Activation. Address churn by engaging users.

Growth 113
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Customer Retention Strategies: 4 Phases for Development

ConversionXL

The same article noted that companies spending 30% more time analyzing marketing performance data earned 3X higher open rates and 2X click through rates for email. Email testing should be about far more than opens and clicks, though.). If the shopping experience is full of friction, why would anyone return?

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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

Promotion of those products validated their messaging. Which aspects of the UX are confusing? What impact did major placements have on click-through rates ? Test products validated their concept. And they got hands-on experience of the process. To answer those questions, Pilcro needed more users.

Launch 110
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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return?

Customers 115
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How To Develop Your Customer Retention Strategy

ConversionXL

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return?

Customers 112