ConversionXL

AUGUST 5, 2021

The workflow might look something like this: User is directed to a landing page They enter their details to access a lead magnet On the following page, they’re invited to book a consultation. Similarly, once the lead books their consultation, their details in the CRM are updated, and they’re added to a new email automation workflow.

CRM 143

CRM Contact Consult X-functional 143

Salesforce

FEBRUARY 12, 2024

This is sometimes called consultative sales. I’ll go over the basics of consultative sales so you can perfect your approach and help your customers succeed. What you’ll learn: What is consultative sales? Learn more What is consultative sales? This skill is essential for consultative sellers.

Consult 59

Consult Objectives and Key Results Cross-sell High impact 59

Sales Hacker

OCTOBER 30, 2018

Before joining Outreach, she worked as a sales operations consultant at a woman-owned voluntary benefits firm. Jennifer Brandenburg is an industry sales leader in building high impact organizations that are repeatable, measurable and predictable. Cindy Littlefield – Senior Consultant at Bridge Group | Officer AA-ISP.

Inside sales 111

Inside sales Sales Cross-sell Growth 111

Heinz Marketing

JANUARY 10, 2020

We’ve all seen and worked with experts, consultants and analysts who exclusively talk about their paid clients. Analysts are still a vitally important, high impact component of marketing programs – for start-ups, growth-phase and mature organizations. Those aren’t the most influential people in their industry, are they?

Referrals 47

Referrals Negotiate Contract High impact 47

Partners in Excellence

JUNE 5, 2019

So we use the words solutions, customer focused, consultative, MEDDIC, insight, challenger, etc. One client is compensating their sales people on value realized by the customer–as measured by changes in net income. We have all sorts of sales methodologies, each slightly nuanced, but that do fundamentally the same things.

Commission 92

Commission Territory Sales Drivers/motivators 92

Sales Hacker

OCTOBER 7, 2021

I worked for a not so great boss who was not a fan of my very human approach to working with clients, once he realized that I was getting such a positive response. Always seek to understand, seek more input, and consult your own tribe to decide what’s for you and what is not. Don’t let the imposter syndrome win. Nikki Ivey.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Hubspot

AUGUST 12, 2014

Your customer relationships depend on it, and Greg Alexander , founder at marketing and sales consulting firm Sales Benchmark Index , explains why: “Prospects are evolving faster in the marketplace than sellers. The fact is that it’s crucial for these two teams to find common ground.

Cross-sell 68

Cross-sell Repeat business Education Sales 68

Heinz Marketing

JULY 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Features/functionality: Solutions for high impact awareness, consideration, and conversions. Wide exposure for our clients across relevant sites, ability to A/B test title and images. Not a fan of their inability to bulk edit campaigns.

B2B 137

B2B A/B testing Campaign Lead generation 137

SaaStr

AUGUST 15, 2020

A lot of your clients use New Relic heavily. They don’t know enough about their client, they don’t understand the business. So I think you’re going to have this combination of low friction, but high impact, which is a real difference from where we are today, right? Jay Snyder: Yeah. Nick Mehta: Yeah.

Retail 75

Retail Start-ups Drivers/motivators Up-sell 75

SaaStr

OCTOBER 29, 2019

It was written by some of the partners from a premier pricing consultancy called Simon and Kutcher and it’s one of my favorite pricing books. There’s a client of Simon Kutcher’s that caters to the SMB segment and they weren’t happy with their revenue growth. They tell a story that really stuck with me.

Price 40

Price X-functional Cross-sell Growth 40

ConversionXL

AUGUST 21, 2014

Finally, they created a “use-case Master Class”—a webinar that demonstrated the service’s potential and instructed new customers in how to effective use Mention’s features, with concrete examples from actual clients: image source. Why Did This Happen? How Buffer Improves Retention Through Trigger-Based Emails.

Referrals 106

Referrals Objectives and Key Results Follow-up Service 106

Hubspot

JULY 31, 2013

By adopting this philosophy, you force yourself to give all prospects the same level of consultation during the sales process and provide them with a solution that truly matches their needs and goals. Emotional involvement of the prospect -- though only part of a successful, consultative sales process -- is still a very critical piece.

Prospecting 73

Prospecting Pitch Cross-sell Consult 73

Hubspot

NOVEMBER 7, 2023

A CRM system is software that stores information on client and prospect interactions with employees. Marketing and Sales touchpoints (including email, phone, website, live chat, and social media) are tracked, providing customer-facing employees with detailed context on a client’s activity and feedback. Set up the essential reports.

CRM 75

CRM Contact Contract Objectives and Key Results 75