Search Engine Land

JULY 19, 2023

Here are some lessons you can apply to your own nonprofit based on the advertising journey of one of our nonprofit clients. Why Google Grants alone doesn’t cut it Like many nonprofits, this client started with a Google Grants account. That was the case for this client. Our client already had some great video content.

Pharmaceutical 89

Pharmaceutical Campaign Clients High impact 89

ClickFunnels

JULY 21, 2021

High-Impact. So it’s important to choose your words carefully and make sure that each word you include is as high-impact as possible. Risk Reversal: Remove the risk involved for the customer/client and place that risk on your own shoulders. What benefit(s) do clients/customers get by using those features?

Pitch 246

Pitch Appointment E-commerce Real Estate 246

Partners in Excellence

APRIL 19, 2022

This helped establish my credibility with my customers, I could more quickly identify issues important to them, getting into high impact conversations with them. Part of that is that I knew the problems our company solved, and became expert in understanding the impact of those problems on the customer.

Customers 103

Customers High impact Prospecting Conversion 103

Partners in Excellence

JULY 13, 2023

.” This was a relatively high performing company, selling very complex, configurable solutions. With some work, we were able to help the client eliminate a lot of stuff or change the way things were done. It took a lot of time to develop the specific solution to be proposed to a customer. How do we hold those conversations?

Up-sell 96

Up-sell Sell Legal CRM 96

The 5% Institute

JULY 27, 2023

By focusing on these high-impact exercises and maintaining a balanced diet, they can achieve better results in their fitness journey. Recognizing the potential, they optimized those high-performing blog posts for SEO, shared them on multiple platforms, and repurposed the content for various mediums.

Objectives and Key Results 52

Objectives and Key Results E-commerce Non-Profits Finance 52

Martech

APRIL 12, 2023

CTV allows advertisers to put themselves in this initial consideration set with TV ads that are high-impact, memorable, and carry the prestige generated by TV advertising. A review of MNTN clients running paid search, social, and/or email before adding connected TV showed this trend across the board.

High impact 96

High impact Clients B2B Conversion 96

Search Engine Land

APRIL 12, 2023

CTV allows advertisers to put themselves in this initial consideration set with TV ads that are high-impact, memorable, and carry the prestige generated by TV advertising. A review of MNTN clients running paid search, social, and/or email before adding connected TV showed this trend across the board.

High impact 88

High impact Clients B2B Conversion 88

Heinz Marketing

JUNE 16, 2021

By Payal Parikh , Director of Client Engagement at Heinz Marketing. Working together, aligned teams can deliver high-impact marketing activities, boost sales effectiveness, and ultimately grow revenue. What is sales and marketing alignment? Is your organization ready for a culture shift?

High impact 128

High impact Campaign Trust Gaming 128

Partners in Excellence

SEPTEMBER 27, 2022

The same basic principles apply to having high impact meetings, whoever we are meeting with. Some of you may be reacting, “Why are we wasting our time on reviewing high impact meetings? And it’s freed us up, to do more work with other clients. Some years ago, a client had this mentality.

Meeting 117

Meeting High impact Up-sell Start-ups 117

Partners in Excellence

OCTOBER 6, 2022

I can’t “talk to” my clients in China, Korea, Japan, or Southeast Asia. This inability to talk to these clients can be crippling. Our sellers are ill prepared to engage customers in high impact conversations. Fortunately, they speak English better than I. But then there’s the Far East.

Conversion 87

Conversion Customers Drivers/motivators Construction 87

Partners in Excellence

SEPTEMBER 18, 2023

But some of the things critical to putting high impact Competency Models in place, include: Cultural fit, behaviors, values, attitudes: Each of these is unique to the organization. Recently, a client was struggling with the performance of an individual. If you want one, just reach out.

B2B 103

B2B Sell High impact Represent 103

Partners in Excellence

AUGUST 31, 2022

Some years ago, with a client, we led a number of discussions with customers in functions their solutions supported. These discussions were never about how they used my clients products, but about them and their jobs. It seems like a pretty simple, but high value add set of programs that SE can put in place.

Gaming 52

Gaming Manufacturing Sales Retail 52

Women Sales Pros

JANUARY 24, 2019

It’s sales kick off season again and you want a high impact, memorable event. As a respected sales consultant and author, Lisa works with clients to build successful strategic sales programs that drive revenue from large new accounts and enable growth from existing high-value customers. Easy, peasy – right?

Entertainment 107

Entertainment Strategize Inside sales Consult 107

Sales Pop!

MAY 26, 2023

It’s better to have a few pieces of high-impact content or targeted training sessions than a lot of ineffective ones. Gartner You could continue writing about the different definitions of sales enablement and why there’s no globally accepted definition.

Objectives and Key Results 98

Objectives and Key Results Cross-sell Sales Strategize 98

Partners in Excellence

FEBRUARY 23, 2022

Channels are a high impact route to market, they enable us to connect with customers we can’t easily connect with. Channels “partners” have been a part of sales ever since sales have existed. They may provided deeper expertise in certain areas than we can, consequently, driving higher levels of success.

Strategic partnership 103

Strategic partnership Sales Strategize Commission 103

The 5% Institute

JUNE 9, 2023

A sales manager is also responsible for developing and implementing sales strategies , identifying new market opportunities, and building strong relationships with key clients. Effective communication enables them to convey expectations, motivate their team, build relationships with clients, and collaborate with other departments.

Objectives and Key Results 52

Objectives and Key Results Finance Drivers/motivators Sales 52

Outreach

FEBRUARY 24, 2020

The integration is pretty sweet, you can record or upload and send high-impact, personal video messages to prospects, AND keep track of who's watching what, right from Outreach! This subject line is for Outreach Sequences that use the Vidyard video integration. The simple "Connect?"

Sales 122

Sales Follow-up High impact Prospecting 122

Salesforce

FEBRUARY 2, 2022

With these 22 new fields, you can: monitor how your emails are performing by device, client, operating system, and browser optimize engagement with deeper metrics such as bounce types, clicks by links, total clicks and opens, conversions, unsubscribes, complaints, and click event lag easily visualize, analyze, and share reports.

E-commerce 98

E-commerce Territory Campaign Contact 98

Sales Hacker

JUNE 30, 2020

Habits that create high-impact behaviors [17:25]. The lowdown on high-impact habit virtual masterclasses [35:08]. And we set up a research lab to study how humans think, feel, and act, and how to help people create high-impact habits or quit the ones that are getting in our way. Are all habits changeable? [28:04].

High impact 78

High impact Meeting Drivers/motivators Conversion 78

Search Engine Land

OCTOBER 5, 2022

Hopefully, as an industry, we stop recommending to clients to “shorten” their title tags for the sake of it – just because there’s been a title length metric circulating in almost all online resources on the topic with no facts or evidence to support it. My analysis. I want to put this argument to rest. Let’s make the best out of them.

High impact 97

High impact Follow-up Contact Start-ups 97

PandaDoc

DECEMBER 19, 2022

When your potential clients can see a good demand-offer fit, such leads are identified as prospects. Though the closing ratio is highly impacted by the seller’s skills and insights, the quality of the prospecting list is paramount. See also: How to present your pricing to clients — and have them say “yes”.

Prospecting 98

Prospecting B2B Objectives and Key Results Referrals 98

Search Engine Land

APRIL 2, 2024

So I used to guide the clients into non-emotional prioritizing of pain points and the root causes.” In my Search Engine Land article, How to create cross-functional SEO and PR , I explain how to create these high-impact cross-functional PR and SEO teams.

Objectives and Key Results 78

Objectives and Key Results Consult Engineering Technology 78

Hubspot

JULY 12, 2018

Life/career coaches don’t come cheap, but they are able to offer clients the intense and hands-on training and advice they need to make serious moves in their personal and professional lives. Write blog posts, magazine articles, and website copy galore -- just make sure you have a body of work built up to share with potential clients.

Consult 101

Consult Niche Referrals Clients 101

Sales Hacker

AUGUST 21, 2019

” Sales reps can significantly increase their close rates by avoiding the sales phrases that tend to kill a deal — and simply replacing them with “high-impact” vocabulary … or listening instead of talk. “Top salespeople say and do very different things than their peers.” Never interrupting them while they’re speaking.

Contract 90

Contract Up-sell Prospecting High impact 90

Hubspot

FEBRUARY 8, 2022

From the results, you’ll learn which leads are still interested in further nurturing, and you’ll also learn why certain leads lost interest and left, helping you focus on high-impact strategies that are more likely to drive a sale. Use trigger events to reconnect with lost leads. Use a CRM.

CRM 71

CRM Contact High impact Pitch 71

Hubspot

JUNE 30, 2020

more impactful than influencer content. 79% of people say UGC highly impacts their purchasing decisions, ( Stackla, 2020 ). Determine how you'll get the content: Will you encourage fans to send you videos on social media, host a content-related contest, or directly ask your clients to promote a product via email? TINT, 2018).

Promote 101

Promote Trust High impact Campaign 101

Partners in Excellence

SEPTEMBER 30, 2015

However, it seems too many organizations only see “provocative,” missing all the stuff required to develop and effectively communicate high impact/relevant insights. These were sent to a client, EVP of Global Sales and Marketing for a $1B plus organization. (I’ve They create tremendous value. Web Address].

High impact 90

High impact Clients Represent Prospecting 90

ConversionXL

MAY 19, 2020

They needed to know what equipment to buy to start recording or where to host their finished files—two topics the hosting company had assumed their clients would already understand. But what I encouraged my client to do was to produce a well-researched, academic-sources-cited content piece backing up her stance on stretching.

Education 129

Education Follow-up Prospecting Service 129

Partners in Excellence

JUNE 26, 2018

A number of years ago, I was giving a keynote, the client had asked me to focus on their USP. My first slide, showed their “USP,” they immediately applauded, high fiving each other about their “USP.” Another problem with our thinking about “Uniqueness,” is we fail to consider our competitors.

High impact 72

High impact Pitch Sell Clients 72

Partners in Excellence

OCTOBER 31, 2019

A client/friend and I had just completed a number of reviews with his team. Or with managers it may be coaching and developing their people, conducting high impact reviews, hiring/onboarding/developing/retaining the best talent. As with most pipelines I see, many of these people’s were anemic. We even know how to do it.

Pipeline 48

Pipeline High impact Prospecting Campaign 48

Partners in Excellence

FEBRUARY 26, 2020

As an aside, I have a client that gets great results from “door to door” sales. Effective, high impact prospecting, whether to customers we know or prospects we have never met, is highly focused, highly disciplined, well prepared and executed, and always always relevant to the target audience.

Cold Call 112

Cold Call Prospecting High impact Pitch 112

Partners in Excellence

JUNE 4, 2019

Apparently meeting their own goals–in the case of this expert, billing clients on opens, is the goal. My response to Mike: Mike: I certainly hope this isn’t an example of your personalization approaches, and what your company thinks of as high impact marketing. Any open, any response is good. Hey there! [I

Campaign 67

Campaign Quota High impact Education 67

Search Engine Land

NOVEMBER 7, 2022

In 7 useful Excel formulas and functions for PPC , I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. I am a firm believer in an analytical approach to search marketing.

CTR 99

CTR Technique Campaign Drivers/motivators 99

Hubspot

MARCH 2, 2017

In the era of big data, they've recognized having ad tech company relationships makes them more powerful and attractive to clients. Instead of the standard sort of placement buys, ad agencies can integrate their ads using high-level data and technology. And it's redefining how agency planning and strategy teams look at media.

Clients 76

Clients Technology Technology Campaign 76

Partners in Excellence

JUNE 5, 2019

One client is compensating their sales people on value realized by the customer–as measured by changes in net income. One client, one of the top performing sales organizations I know, has completely eliminated commissions, looking at other incentives to drive the behaviors, collaboration, and customer engagement models they need.

Commission 94

Commission Territory Sales Drivers/motivators 94

Heinz Marketing

JANUARY 10, 2020

We’ve all seen and worked with experts, consultants and analysts who exclusively talk about their paid clients. Analysts are still a vitally important, high impact component of marketing programs – for start-ups, growth-phase and mature organizations. Those aren’t the most influential people in their industry, are they?

Referrals 47

Referrals Negotiate Contract High impact 47

ConversionXL

OCTOBER 23, 2015

Client / Company Buy-In. And what client / company would veto or not provide a budget to answer them? As a result, it’s very difficult for you to make objective, high impact UX improvements. Come up with high impact test ideas. Optimizing for retention is a high impact, on-going task.

UX 122

UX Objectives and Key Results Conversion High impact 122