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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Example 1: Software company Based on market research, this company finds that its niche software could serve up to 30,000 clients in North America. Because their average account value is $5,000 per year, they calculate their TAM revenue by multiplying 30,000 potential clients by $5,000, arriving at $150 million per year.

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An Essential Guide to Using the MEDDIC Sales Framework

Salesforce

You’ll need to be prepared to accommodate your clients along the way. A good champion can help facilitate faster deals, bigger contract sizes, and easier account management. An approach that’s focused on their specific needs and priorities will keep them more engaged and receptive.

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The SDR Career Path: A Scalable Approach to SDR Development

Salesforce

Here are a few of the most common paths SDRs may take: Account Executive: As the most popular next step in an SDR’s sales career, an Account Executive is responsible for building and maintaining relationships with clients to drive sales and achieve revenue targets.

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What Is a Deal Desk?

Salesforce

This includes everything from securing approvals and ensuring every contract is compliant. Professional services firms , like consultants and legal practices, use Deal Desks to define service scope, pricing, and client expectations for major engagements. Learn more What can a Deal Desk help with? Here’s how they might help.

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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. They’re like a relationship architect that manages accounts, works to understand client needs, and addresses concerns. Annual contract value (ACV) The average annual revenue generated per customer contract.

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How to Increase Sales Effectively: Expert Strategies for 2025

Salesforce

Even small adjustments like saying “clients” instead of “customers” can make your value proposition feel more aligned with their world. If a customer pushes for a lower price, negotiate for a longer commitment or expanded scope for instance, dropping the price in exchange for a multi-year contract.

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How Much Will Your Reps Make? Everything You Need to Know About On-Target Earnings (OTE)

Salesforce

Each one of your reps has consistently demonstrated product knowledge in meetings and built strong relationships with clients, leading 100% of your customer base to renew their contracts. They’re responsible for cold calling potential clients, sales prospecting, and setting up initial meetings to make connections.