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We spoke about his circuitous path to marketing through electricalengineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I’m a non-traditional marketer in that I actually started in electricalengineering. A: Retrospectively.
I then studied ElectricalEngineering at the Swiss Federal Institute of Technology, specializing to the max. However, the closing remark from the trainer stayed with me as a guiding principle throughout my further career. Eventually, starting with “NO” led to a successful close of a deal with both customers.
They unpack everything from the importance of discovery to tips on how to successfully close. Using surprising analogies, Rob demonstrates that even though you may have the best product in the world, without a successful and customer-specific demo, it can be difficult to get prospects on board. Two complementary books, it seems. .
Prospects see the industry as antiquated — not sexy and forward thinking like Apple, Amazon, and other technology companies. There was a time when top prospects flocked to work with communications service providers. But this excitement isn’t extending to potential workers. How can the industry raise the interest level?
For example, there are lead generation companies that provide accounting, corporate IT training, custom software development, electricalengineering, film services, privacy shield notice, technical support, etc. The B2B lead generation experts began sorting contacts in order to keep only the prospective ones.
Mike Nager: Yes, I went to school for an engineering degree. As a result, I’m an electricalengineer by degree. Actually, during Covid, we came pretty close to a real-life example of that. Some prospective students coming by would say, ‘Oh, I’m going to get to work on that in this program. I want to come here.’
You can collect information about a company using LeadFuze which does all the hard work of finding contact and company information for you so that you can focus solely on closing deals with them instead of spending precious time digging around looking for it yourself. Ask questions. How to introduce yourself to a new client. Conclusion.
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