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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue.

Retail 125
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30 Outside Sales Tips That’ll Grow Your Pipeline

Veloxy

And while you can always push a product for the sake of selling it, you’ll only sell it once. A lot of sales reps end up competing on who sold the most or what product is selling faster. Maybe you’re selling the right products to the wrong audience in the wrong market. However, salespeople tend to miss the bigger picture.

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PODCAST 150: Driving Sales Home: Tips From an Auto Dealership with Michelle Benfer

Sales Hacker

Outreach has been a longtime sponsor of this podcast and they just launched a new way to learn. That’s when I felt really bad selling people that, even though they were signing up for it themselves. I left print media because it was an industry that was contracting. But obviously, the media world was contracting.

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Does Your View Of Value Limit Your And Your Customer’s Success?

Partners in Excellence

They provide the customer with their best price, crossing their fingers, hoping to win. We’ve already spent our commission checks on the deal. It may mean a failed product launch, adversely impacting the perception/competitiveness of their company in the markets. Customers simply aren’t renewing their contracts.

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The Playbook to Running Growth Experiments at Scale with Growth Ex Machina Founder Guillaume Cabane (Video + Transcript)

SaaStr

If you’re a founder and you have a product leader, a head of product or a PM and that person fails two launches or three launches successfully, that person is out. Because that person failed at doing that job, which is launching product successfully. So the first model is the cross- functional model.

Growth 53
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How to Build A Sales Process That Lands Deals Every Time

Salesforce

Business growth expert Tiffani Bova said it best: “How you sell matters. The best sales processes make selling easy by helping you optimize sales conversations, delivering the right value at the right time. Build product knowledge Today, clients expect sales reps to know every detail about the product they’re selling.

Process 59
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RevOps Career: How (and Why) to Find the Right RevOps Job

Sales Hacker

It may take days before the rep can actually send a contract for signature. The director of customer success brings her Salesforce report to a cross-functional meeting with sales and marketing leadership. Creates processes to enhance cross-functional collaboration between sales, marketing, and customer success.

Finance 101