Data Governance: Salesforce Objects in a Lead-to-Cash Process
Sales Hacker
OCTOBER 10, 2019
Data Governance & Salesforce Objects. In reality, salespeople today are technologically adept and spend up to 30% of their time dealing with the results of inconsistent data governance. Remember, a lead represents a moment in time as well as customer information, so it is a transactional object. Why bother? Activities.
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