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This day in search marketing history: March 11

Search Engine Land

Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” billion), according to the IAB.

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When Things Dry Up!

Partners in Excellence

Sales people wait for the coveted SQL–the Sales Qualified Lead. Regardless of what’s been agreed between marketing and sales, to a sales person the SQL is a buying ready (hopefully PO ready) lead. Wake up and smell the coffee! Oops, I forgot coffee is for closers;-) ). Fingers start pointing, arguments ensue.

SQL 100
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B2B Sales Outsourcing Is Dicey. Here’s How to Do It Right

Sales Hacker

Opportunistic side bets by signing up some commission-only sales agents. Typical reasons and triggers to outsource parts of your sales process include: Drastically changing your sales model ( introducing SDR/AE split , Account Based Selling, etc.). Sell directly to customers or through various sales channels?

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Sales Pipeline Radio, Episode 240: Q & Brian Trautschold @BTrautschold

Heinz Marketing

A lot of that was in-person or semi in-person rituals, whether it was the weekly stand up or people in a large inside sales floor, or you meet up with a manager a “x” number of times per month for lunch or whatever. Look, lazy selling in person would translate the lazy selling via Zoom if you just did some of the same stuff.

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How to Build Effective Sales Compensation Plans for Any Customer Facing Role

Sales Hacker

Decide Base Pay vs. Variable Pay (Commissions). Before you can decide base pay or commissions, you need to start by deciding On Target Earnings or OTE. Step 4: Decide Base Pay vs. Variable (Commissions). 2) Bottom-Up Target Setting: You take “till date” numbers and use 80% of the best month ever as your guideline.

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Sales Pipeline Radio, Episode 96: Q&A with Dan Frohnen

Heinz Marketing

We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. That means driving pipeline, owning successes and misses, and continuing to up the game to beat competitors in this noisy world we now operate in. What’s better than one team winning … three! More about Dan : .

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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

Instead of getting people to sign up for a free account, I now needed to help six to 10 decision makers at big companies learn why they needed us and evaluate our data catalog. While they knew that—and that might seem weird—I did start my career as a sales development representative (SDR) selling demand generation SaaS products.

SQL 101