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What is cross-selling? Everything you need to know to increase sales and customer value

PandaDoc

If youre looking to increase revenue without acquiring new customers, cross-selling is one of the best ways you can do that. Effective cross-selling helps customers find new products they genuinely need, so theyll leave more satisfied with your business and remain more loyal, too. What is cross-selling in sales?

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4 Unexpected Learnings from Databricks’ Sales Growth Machine From Its VP of Sales

SaaStr

A little ways back Databricks VP of Sales Heather Akuiyibo joined SaaStr to share unexpected things that work well at Databricks GTM organization as well as some things that havent worked as well. Deep Dive: Unexpected Learnings Time Management as Competitive Advantage Most sales organizations guess how reps should spend their time.

Growth 81
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Why B2B CMOs are frustrated with ABM platforms

Martech

They unlocked digital marketing superpowers at the company level, helping marketers communicate more effectively with executive leaders and colleagues in sales. The result is supposed to be a finely tuned list of accounts, giving sales and marketing teams clarity on where to focus their time and resources.

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DOJ seeks sale of Chrome in Google antitrust case

Martech

Department of Justice (DOJ) is preparing aggressive remedies in the wake of its antitrust victory against Google, including a potential forced sale of the Chrome browser, Bloomberg reports. A forced sale of the Chrome browser and limits on Google’s product connections could change how your ads are delivered, measured and optimized.

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Dear SaaStr: What Should I Do in a Sales Audit?

SaaStr

Dear SaaStr: What Should I Do in a Sales Audit? A sales audit should be comprehensive and focus on identifying strengths, weaknesses, and opportunities across your sales process. Sales Process Efficiency : Analyze how well your sales process is working. Are customers satisfied with the sales process?

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AI-powered martech news and releases: September 12

Martech

Databook’s DatabookGPT is a suite of generative AI capabilities and integrations to assist sales. Oracle Cloud CX enhances personalization and improves upsell and cross-sell conversions. Advanced Analytics and Insights tracks engagement metrics and measures the success of local social efforts.

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Be “Where The Buyer Is At”

Tibor Shanto

While the exact number may vary, people in sales continue to accept the false assertion of an 80/20 world. While one looks at buyer’s state of readiness to buy, you can cross-reference with length of relationship with incumbent provider. At this point they may consider contracting a duct cleaner, or go ductless, (geese only).