SaaStr

FEBRUARY 8, 2022

Waze defines value as the deal size or amount of the contract. Do you have a Go-to Market (GTM) for different market opportunities? To test your go-to-market strategies, understand the different opportunities, verticals, and company sizes in the market. Let’s look at them: Value.

Objectives and Key Results 86

Objectives and Key Results Pitch GTM Cold Call 86

Sales Hacker

JANUARY 13, 2021

OEM licenses are significantly larger deal sizes than direct to end-user contracts because the licensee is usually pushing out the software to their entire customer base or a large portion of their customer base. One OEM contract can give thousands or tens of thousands of end-users access to the licensor’s software. Exclusivity.

GTM 74

GTM Negotiate Profit margin Contract 74

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. There we go. So everyone is adjusting their go to market strategy.

GTM 62

GTM Healthcare Pipeline Sales 62

Sales Hacker

FEBRUARY 7, 2018

How the numbers add up. One of the keys to growth in today’s business model is to identify the most effective and efficient GTM model using a variety of sales and marketing channels. Not entering the data correctly: An untrained sales manager gets a lead (SQL) and following a discovery call disqualifies it.

Growth 87

Growth GTM SQL Strategic partnership 87

Gong.io

JUNE 11, 2021

Rapidly evolved into a strategic, go-to-market function. They continue, “What was once the responsibility of product marketing, sales operations, or of a single sales trainer, sales enablement is now supported by dedicated teams founded within the sales organization” (bold is mine). and so on) to the following: .

Objectives and Key Results 103

Objectives and Key Results GTM Price Territory 103

Lead Fuze

NOVEMBER 30, 2021

There are many different go-to-market models in SaaS. What You Need to Know About SaaS GTM Models. The Sales Cycle Length is a measurement of how long it takes your company to close a deal, from the first meeting until the contract has been booked. Are your competitors well established or are they just starting up?

GTM 52

GTM Price Contract Sales 52

Sales Hacker

APRIL 21, 2021

Revenue operations (RevOps) is a centralized org within a company that supports all revenue-generating business operations including Sales Ops, Marketing Ops, Customer Success Ops, and systems management. On Linkedin alone, a search for “revenue operations” in the US brings up almost 20,000 results. Remind me again – what is RevOps?

Finance 101

Finance GTM Cross-sell SQL 101

Lead Fuze

JANUARY 1, 2022

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: . Who currently have job openings for marketing help. One OEM contract can give thousands or tens of thousands access to licensors software. Who use Hubspot.

Negotiate 52

Negotiate Profit margin Contract GTM 52

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

ConversionXL

APRIL 7, 2021

The fact that a prospect is in-market for a solution like yours does not by any means imply or guarantee they are going to buy your particular solution. They won’t magically show up at your doorstep and sign a $100K cheque. Choosing the right customers to target is the foundation of any effective marketing strategy.

GTM 98

GTM CRM Cross-sell Cold Call 98

Sales Hacker

APRIL 29, 2021

Knowing this, some teams err too far on the side of rep-generated content, ending up with a motley assortment of content that looks something like the miscellaneous aisle of Aldi. The world may never know how blenders and beach balls are related, but darn it if they don’t end up next to each other. Content Enablement.

A/B testing 103

A/B testing Sales Quota GTM 103

Sales Hacker

SEPTEMBER 11, 2020

Everything else we associate with startups follows from growth.”. This funding generally gives the company a couple of years to further develop its products, team, and begin to tackle its GTM (go-to-market) strategy. Conduct an RFP process and negotiate contract terms among the front-runners.

Sell 78

Sell Minimum Viable Product Objectives and Key Results Cross-sell 78

SaaStr

MARCH 31, 2022

Director of GTM Ops, Sapphire Ventures. If you would like to find out more about the guests, you can follow us on Twitter here: Jason Lemkin. Rico Mallozzi: So marketplaces are fundamentally changing, go to market motions for a lot of enterprise technology companies. Jabari Norton, VP WW Partner and Alliances, Sumo Logic.

Cross-sell 76

Cross-sell Finance Strategize Technology 76

Hubspot

NOVEMBER 21, 2018

Steps for developing a GTM strategy. When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. But first, what is a go-to-market strategy? What is a go-to-market (GTM) strategy? Pick a sales strategy.

Go To Market 96

Go To Market Process GTM Education 96

SaaStr

NOVEMBER 2, 2019

How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. A classic example is a Shopify selling to, let’s say, contract. Robert Hohman.

GTM 49

GTM Price Up-sell Product 49

SaaStr

MAY 10, 2019

Currently growing 100% year over year, working with companies to un-silo their operations and create one strategic revenue ops team to support their Go To Market strategy. In the past, Go Nimbly has helped companies like Zendesk, Twilio, PagerDuty and Coursera to achieve alignment and increase revenue by 26%. Jason Reichl.

X-functional 51

X-functional SQL Pipeline GTM 51

Outreach

JUNE 3, 2021

Here are the top 10 Unleash takeaways from every angle of our very own GTM team: Harmony Anderson , Senior Director of Demand Generation. With Kaia riding shotgun on my calls, I’m able to easily and eloquently answer any product, integration or security questions that come up. Mark Kosoglow , VP of Sales. “At

GTM 59

GTM Objectives and Key Results Angle Legal 59

Salesforce

MAY 2, 2022

To help you sift through the sea of talent, we curated a list of 16 sales influencers to follow in early 2021 — but that list has grown. Follow him on LinkedIn. Follow her on LinkedIn. Why you should follow Ali: She’s an expert in software sales with more than a decade of hands-on experience. Follow her on LinkedIn.

Gaming 98

Gaming GTM Consult Sales 98